TLE’s Digital Optimization Program is a one-on-one technical assistance program for beauty and personal care services business owners operating solo or with a few employees who have had a storefront for at least a year and need marketing pivot strategies and increased digital capabilities to grow their client base. The program is structured to provide all program participants with the technical assistance to develop a marketing development plan and work alongside an approved and dedicated consultant to perform the work in the development plan to grow their client base.