Truly is a refreshing hard seltzer that is full of flavour. But Truly’s obsession with flavour goes far beyond what’s in our cans. As a brand committed to inspiring self-expression and joyful discovery, we use Truly’s unique flavour to encourage others to express their own individual flavour. 

Truly’s Mission

In 2021, research done by Truly found that only 1 in 3 Canadian creatives are optimistic about their future. And a key barrier to opportunity? Access to affordable space. In fact, 68% of Canadian creatives say it’s challenging to find space to showcase their work.

At Truly, we believe that making space for new, emerging and underrepresented voices isn’t possible without making spaces for their work to be seen. And so we’re on a mission to find, fund and create opportunities for more Canadian creatives to have their work experienced, appreciated and enjoyed.

As part of this work, on June 22, Truly is going to be hosting a unique and shareworthy art battle in Toronto. And we’re looking for three of Toronto’s most bold and flavourful content creators to partner with us to make some noise for the event and the brand on their social channels. 

Creator partners must be over the age of 19 and should reflect Truly’s brand attributes: joyful, inclusive, bold, full of flavour, and unapologetically themselves.

Truly is committed to working with a diverse range of content creators and making space for new, emerging and underrepresented voices. We encourage all creators and aspiring creators who meet the above criteria to apply. 

THE ASK & REQUIREMENTS

• Must be available to attend an event in Toronto on the evening of Thursday, June 22
• Must have a public-facing Instagram account with at least 2,000 followers
• Can not have an active partnership with another hard seltzer brand in the month of June 2023
• Must be willing and available to participate in a brand briefing call during the week of June 5
• This partnership will involve mandatory content creation. Selected partners will be asked to:  ⇢ Create and share two (2) pieces of branded in-feed social content for Instagram, with at least one piece of content being a video/reel, along with supporting Instagram Stories (2-3 frames) for each piece of content  ⇢ Create and share branded social content on Instagram Stories from the event on June 22 (2-3 frames minimum)
• Cadence of social content must follow the following:  ⇢ Pre-event: One piece of in-feed content to go live in mid-June
  ⇢ During event: IG Stories to be posted from the event on June 22
  ⇢ Post-event: Final piece of in-feed content to go live in late June/early July
• All content must meet brand requirements as outlined in the creative brief and must be pre-approved by the brand before posting
• Must share content as a 'collab post' with @trulycan_
• Truly will have the right to amplify the content for up to one month with paid media
• Truly will have the right to reshare the content on Truly’s social channels (@trulycan_)
• Must keep in-feed content live on social channel until September 2023

COMPENSATION

• $7,000.00 CAD per content creator 
• Exclusive event experience, including skip-the-line access for you and one guest and transportation to and from the event

HOW TO APPLY