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Once the video is produced can that same video be used for online business and brick-and-mortar store?
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Can a video be used for both online and brick-and-mortar stores?
10 points
Yes
No
It depends on the type of video
Clear selection
Why should a video be produced in a suitable format for both online and offline channels?
10 points
To ensure consistency in messaging and branding
To save production costs
To reach a wider audience
Clear selection
Which format is suitable for both online and offline channels?
10 points
MP4
MOV
AVI
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What should be adjusted depending on the context when using the same video in online and offline channels?
10 points
Format
Length
Content
All of the above
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Which channel may require a shorter length for a video?
10 points
Online ad
In-store display
Social media
Website
Clear selection
Which channel may require a longer length for a video?
10 points
Online ad
In-store display
Social media
Website
Clear selection
What may need to be adapted in the video's content for each context?
10 points
Branding
Messaging
Specific features or benefits
Length
Clear selection
How can a company distribute the video?
10 points
Company website
Social media
Email marketing campaigns
All of the above
Clear selection
Why is it important to distribute the video appropriately for each channel?
10 points
To ensure consistency in messaging and branding
To save distribution costs
To reach a wider audience
Clear selection
What should a business keep in mind when using the same video in online and offline channels?
10 points
The context of each channel
The production costs
The length of the video
All of the above
Clear selection
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