Rural Advisory Program Application
Rural Advisory Program – Regional Business Advisory Services

Dear Business Owner and Leader:

Welcome to our Business Advisory Program aimed at supporting local businesses and communities in their economic diversification and transition process. Congratulations on your decision to collaborate with a coach in support of your business’s recovery and growth efforts.

Despite its rewards, running a business can be hard at the best of times. The recommendations from the Old Growth Strategic Review have introduced challenges and complexities that businesses weren’t expecting or prepared for.  While these recommendations are preliminary, what we have learned from the pandemic is that being proactive rather than reactive allows businesses to work smarter not harder. Many businesses either don’t have the time or expertise to figure it all out and develop their own plan to strategically guide their future.

Our goal is to provide you with practical tools, resources and strategies to help your business with diversification transition becoming more resilient and successful. Our aim is to support businesses who are directly or indirectly related to the Forestry sector by helping them to explore a strategic approach to addressing challenges and realizing opportunities.

Many businesses are realizing that an objective, independent coach can provide them with fresh new perspectives, improve their general business effectiveness and expand market reach. Coaching encourages highly engaged business owners and entrepreneurs to bridge the gap to recovery, and gives these leaders the opportunity to strengthen specific business, communication, leadership or managerial skills. We’re with you every step of the way, supporting you in your business’ progression to greater success and growth.

The International Coach Federation (www.coachfederation.org) defines coaching as:
“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their
personal and professional potential, which is particularly important in today’s uncertain and complex
environment. Coaches honor the Client as the expert in his/her own life and work and believe every Client is
creative, resourceful, and whole.”

Standing on the foundation of this definition, our role as Advisor/Coach is to:
  • Discover, clarify and align with what the Client wants to achieve;
  • Elicit and support client-generated solutions and strategies;
  • Assist in aligning recovery efforts with programming, grants, subsidies, and initiatives that are being offered by a myriad of providers from all levels of government and industry;
  • Be a conduit, as required, to individuals who have sector/industry specific knowledge and expertise.

We are committed to providing the building blocks, direction and accountability to help your business thrive. Your commitment to taking a proactive approach is the first step to move your business forward and achieve sustainable change. 

We look forward to working with you!

Please fill in your email and click "Next" at the bottom of the page to begin the application.  If you have any questions or concerns you can contact Brenda at admin@cfnanaimo.org or call 250-591-7499.
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