Accessible Travel Preferences Survey: Helping Us Improve Your Travel Experience 

As part of my internship at Disabled Accessible Travel (DAT), I am conducting research to improve the company’s digital communication and customer engagement. My internship project focuses on developing a comprehensive communication plan that enhances DAT’s ability to attract new customers and effectively communicate the accessibility features of their travel services.

This survey aims to gather insights from individuals with mobility needs regarding their travel preferences, behaviors, and experiences with accessible travel options. The data collected will help inform our digital marketing strategy, ensuring that the communication channels and content we use are relevant and appealing to our target audience.

The survey is anonymous and should take no more than 5-10 minutes to complete. Your responses will play a key role in shaping the future of accessible travel at DAT. Thank you for your participation!

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1. How often do you travel for leisure?

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  2. How do you usually choose a travel company?  
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  3. What type of accessible features do you look for when choosing a tour or travel destination?  
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  4. How important is it for you to have detailed information on accessibility features before booking a tour?  
Very important
I don't consider it
Clear selection
  5. Which digital platforms do you use to discover new travel destinations or book tours?  
Clear selection
  6. Do you follow travel companies or destinations on social media?  
Clear selection
  7. What type of content do you find most engaging on social media when it comes to travel?  
Clear selection
  8. Would you consider booking a tour with a company that specializes in accessible travel?  
Clear selection
If no or maybe, what is holding you back?

9. How likely are you to share your experiences about accessible travel on social media?

Very likely
Never
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  10. Which type of tour would you be most interested in?  
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  11. How would you prefer to receive information about new tours or travel packages?  
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  12. Do you think accessibility in travel is sufficiently addressed by current companies?  
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13. How do you feel about the accessibility options available in your favorite travel destinations?

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  14. What improvements would you suggest for accessible travel services?  
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  15. What factors influence your decision to choose a specific accessible travel company?  
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  16. How do you usually feel about the level of customer support offered by accessible travel companies?  
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  17. How likely are you to recommend a travel company that offers accessible tours to others?  
Very likely
Very unlikely
Clear selection
  18. How do you prefer to receive support or assistance during your travels?  
Clear selection
Thank You for Your Participation!
Thank you for taking the time to complete this survey. Your feedback is invaluable and will directly contribute to improving the accessibility of travel services at Disabled Accessible Travel (DAT). We appreciate your input and look forward to using it to create better travel experiences for everyone.  
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