Tier Three - For profit, athlete profile promoters or video or still photography professionals working for recruiters. Any work that can be considered "for profit" or pay for service" is not considered traditional media who is providing coverage of an event for the purposes of informing the general or school-specific audiences. Importantly this tier must submit, in advance, "consent and release" forms for their clients. Although members of the public may attend an SPS event, these are not public events (those that occur on SPS property), and due to student privacy concerns governed by law (FERPA), this tier must refrain from taking and selling video or pictures of fans, spectators or other athletes not identified in a signed "consent and release" form.