Salesforce Certified Marketing Cloud Email Specialist Practice Exam

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QUESTION NO: 1 An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?
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1 point

A. Attribute, Value, Operator, Content

B. Lists, Value, Operator, Images

C. Preferences, Value, Operator, Lists

D. Customers, Value, Operator, Content

QUESTION NO: 2 A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use. What creation method should the team use to create the new data extension?
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1 point

A. Create from a Filtered Data Extension

B. Create from Template

C. Create from Existing

D. Create from New

QUESTION NO: 3 Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will help improve NTO's email deliverability? (Choose three.)
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1 point

A. Purchase lists from companies that guarantee users have opted in.

B. Authenticate email sending to distinguish it from spammers.

C. Purge old or inactive email addresses.

D. Ensure the spam complaint rate is between 1% and 3%.

E. Encourage subscribers to add the company's sending domain to their address books.

Required

QUESTION NO: 4 Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending. What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
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1 point

A. Sender Profile

B. Delivery Profile

C. Send Definition

D. Send Classification

QUESTION NO: 5 A marketer is designing email for mobile devices. Which three design best practices would the marketer use? (Choose three.)
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1 point

A. Use image-based text for hero graphics.

B. Cut content to make the message fit above the fold.

C. Keep copy simple and direct.

D. Stack the content in a single column.

E. Design with the most important content at the top.

QUESTION NO: 6 Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? (Choose two.)
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1 point

A. Use subscriber data to dynamically populate email content.

B. Send multiple emails a day to keep the brand top of mind.

C. Set cadence expectations up front with subscribers.

D. Send generic content to appeal to all audiences.

QUESTION NO: 7 Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences. In this scenario, what best practice was achieved?
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1 point

A. Sending multiple emails in one day

B. Personalized recommendations

C. Opting customers in automatically

D. Preventing customers from opting out

QUESTION NO: 8 Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in NTO's most recent newsletter. Where can the marketer most easily find this information?
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1 point

A. Tracking Click Activity tab > Link View

B. Tracking Job Links tab > URL ID

C. Tracking Overview tab > Clicks

D. Tracking Click Activity tab > Email Overlay View

QUESTION NO: 9 A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)
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1 point

A. Subscribers who click on a specific link

B. Performance data on the Overview tab

C. Number of clicks from mobile devices

D. Images showing how the email rendered on different devices

QUESTION NO: 10 Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members. How should NTO build the email?
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1 point

A. Create a template and lock content in the template.

B. Create dynamic content with a SQL Query activity.

C. Create multiple versions of the email for loyalty and non-loyalty members.

D. Create a template-based email using dynamic content.

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