Growth-Stage Company Assessment

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During the growth-stage, the company’s primary focus is on refining the processes, tech stack and adding additional competencies (skills, knowledge, and experience) to effectively scale the company for growth. In addition, they focus on improving execution effectiveness of their revenue engine to create a more predictable and repeatable funnel process. Take this growth-stage company assessment to help determine your relative readiness to scale successfully.

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1. What is the annual revenue growth rate in the last year?

Over 100%

30% to 100%

1% to 29%

Negative or minimal growth

2. How many rounds of funding has your growth-stage company raised?

Self-Funded

Seed or angel funding only

Series A or B funding

Series C or beyond

3. What is your growth-stage company’s market penetration?

Very limited or local market only

Regional or national presence

Expanding into international markets

Dominating multiple global markets

4. What is your growth-stage company’s current burn rate (monthly expenses exceeding revenue)?

Very high burn rate

Moderate burn rate

Low burn rate or breaking even

Profitable

5. How is your growth-stage company perceived in the industry?

Not well known or negative reputation

Gaining some positive attention

Recognized as an emerging player

Respected leader and market influencer

6. How much competition does your growth-stage company’s face?

Minimal competition

Some competition but manageable

Intense competition from established players

Disrupting the competition and creating new markets

7. How would you describe the maturity of your marketing and sales shared focus?

We have a well-defined lead definition accompanied by agreed upon data to be collected and a processes for hand offs and hand backs

We have a lead definition and a process to hand off demand that works relatively well

We have a general understanding of the target audience and pass leads but do not have a documented process

We do not have a process and take a more ad hoc approach towards our demand funnel

8. How would you describe the maturity of your sales processes?

We have a well-established and reliable sales process and are regularly making our number

We have a sales process that is driving an increasing amount of revenue but not enough

We are still developing our sales process to ensure we meet our revenue goals

Our sales processes are currently ad hoc and require more rigor to ensure we can scale

9. How would you describe the maturity of your demand generation processes?

We have a well-established demand generation process and are regularly meeting our demand goals

We have improving demand generation process that are driving an increasing amount of demand

We are still developing our demand generation process to ensure we meet our revenue goals

Our demand generation processes are currently ad hoc and require more rigor to ensure we can scale

10. How would you describe the maturity of your measurement processes?

We have a well-established measurement process that provide sufficient insights to make good business decisions

We have a good set of metrics and are in the process of improving team skills and our tech stack to get what we require to make good decisions

We are still developing our metrics, tech stack and team skills to ensure we have the insights we require

Our metrics process including the choice of metrics, reporting, technology, and team skills need improvement

11. How would you describe the maturity of your sales and technology stack?

We have sufficient sales and marketing technology that is well integrated and leveraged effectively by marketing and sales

Our sales and marketing technology stack is sufficient, but we need more integration and improved team skills and utilization

Our sales and marketing technology stack is improving but not yet sufficient, requiring more or better technologies, integration, improved team skills and utilization

Our sales and marketing technology stack is not sufficient, nor is the training of utilization

12. How would you describe the maturity of your team alignment?

Product, sales, and marketing teams are very well aligned and are executing effectively

Product, sales, and marketing teams are somewhat aligned but need to improve

Product, sales, and marketing teams are not well aligned

Product, sales, and marketing teams are not aligned and operate in siloes

A copy of your responses will be emailed to the address you provided.

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