GSB Thailand Alumni Chapter invites you to an insightful evening with Professor Jonathan Levav

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Meet one of the GSB's leading Professors and hear about his exciting research.

You're invited

Professor Levav

Jonathan Levav is a Professor of Marketing at the Stanford Graduate School of Business; Co-Director, Innovative Marketing for Strategic Advantage; and Faculty Director, Behavioral Lab

His research is aimed at understanding consumer’s judgments and choices by using tools from experimental psychology and behavioral economics. In particular, he studies the contextual factors that influence people’s choices and judgments. His research is both basic and applied from probability judgment to product customization decisions.

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