Google Ads Grant support for EA charities

Good Impressions offers free digital marketing support to EA organizations. One thing we do is help charities make the most of their Google Ads Grant.

Google Ads offers a $10k-per-month grant to charities. It can be tricky to use that full $10k - but when you do, you may well receive hundreds of additional site visits per day. We're here to help you spend as much of that $10k per month as possible.

What you need:

- Google Ads Grant (normally very straightforward to get)

- Google Analytics 

- Google Tag Manager

- One employee who can answer questions and review copy

What we will do:

 - Review your current Google Ads setup (if you have one)

 - Write all the copy you need

 - Set up conversions to track important goals

 - Teach you how to run the account yourself once we've completed the setup

"This program has been a fantastic help in expanding our reach and presence on Google Ads. They helped us more than double our qualified traffic coming from Google Ads – leading to more people discovering effective charities, learning about effective altruism and committing to donate effectively." - Luke Freeman, Executive Director of Giving What We Can

Please note: Our current capacity limits us to helping a small number of charities at a time. Once you've filled out this form, we will get back to you within 10 days with a sense of when and if you can expect our help.

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Email *
What is the name of your charity? *
Please provide a link to your charity's website
Do you have an agency helping with Google Ads?
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How many Google Ads Grants do you have access to? (Charities with more than one registered entity can have multiple Google Ads Grants) *
Are you a registered charity? If not, do you have a fiscal sponsor that would let you use their ads grant? 
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If you don't currently have access to a Google Ads Grant, when do you anticipate you can have access? (The process should take around 5 days)
What % of your Google Ads Grant are you currently using (the usual limit is $10,000 per month) *
Would you or anyone in your staff be able to commit 3 hours per week for 3-4 weeks to this project? *
What would you like to achieve or work towards with your Google Ads grant? Please share as much as you'd like.
Do you have a Google Analytics property set up? If not, are you willing to set one up? *
Do you have a Google Tag Manager property set up? If not, are you willing to set one up? *
Would you be willing to add content to your site? In instances where charities have only a small amount of content, adding more can significantly help drive traffic. (E.g. If your charity supports food fortification, would you be willing to add a page on malnutrition?)
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In which time zone is the person that we would be working with? *
When are you available for meetings? *
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Is there anything else you'd like to share with us?
Can you think of any other EA-aligned charities that would be interested in a Google Ads consultation?
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