SPORTS AND ENTERTAINMENT MANAGEMENT A

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1) Market segmentation would include ___ segmentations.

1 point

A) Behavioral

B) Geospatial

C) Census

D) Psychological

Clear selection

2) There are many issues related to branding strategies of products used in sports and entertainment. The one that relates most to the Washington Redskins team name is ___.

1 point

A) Controversial

B) Lying

C) Balance

D) Racial

Clear selection

3) Sports/entertainment organizations typically implement promotions through all of the following except ___.

1 point

A) Loyalty programs

B) Point-of-purchase displays

C) Promotional pricing

D) Inventory reduction

Clear selection

4) Which of the following is a family life cycle demographic segment related to sports and entertainment?

1 point

A) Retirement plans

B) Age

C) Job

D) Annual income

Clear selection

5) The product life cycle includes all stages except for the ____ stage.

1 point

A) Decline

B) Growth

C) Maturity

D) Beginning

Clear selection

6) Market segmentation is a marketing strategy which ___.

1 point

A) sells products to a specific company

B) allows for more variation among products offered

C) divides broad target market into subsets

D) groups services under one title

Clear selection

7) The best example of customization would include ___.

1 point

A) adding the buyer's name to the back of a hockey jersey

B) renting padded seats to a stadium seat to customers as they walk in

C) giving priority seating due to social status

D) distributing used equipment to a foreign soccer league

Clear selection

8) Which of the following is NOT one of seven marketing functions in sports and entertainment.

1 point

A) Manufacturing

B) Promotion

C) Pricing

D) Market research

Clear selection

9) Which step comes first in developing a market research project?

1 point

A) Problem definition

B) Data collection

C) Field work

D) Research design formulation

Clear selection

10) A product extension would involve ___.

1 point

A) offering tickets to non-season ticket holders

B) increasing the production of a line of baseball bats

C) upgrading the quality of material in manufacturing jerseys

D) distributing free samples of a new running shoe

Clear selection

11) Neil Borden published the four P's to the target market in 1964. The four P's are:

1 point

A) Product, price, place, promotion

B) Production, price, placement, privacy

C) Product, power, placement, popularity

D) Process, price, people, packaging

Clear selection

12) The product cost of an official football helmet is $125. If the gross margin is 50%, what is the gross profit on the item?

1 point

A) $50.00

B) $250.00

C) $62.50

D) $125

Clear selection

13) Which of the following is NOT a ticket sales policy/strategy used in sports and entertainment?

1 point

A) Demand-based pricing

B) Cost-based pricing

C) Marketing-based pricing

D) Value-based pricing

Clear selection

14) The first requirement in choosing a location to operate a sports facility is to review the ___..

1 point

A) Profitability

B) Needs

C) Current facilities

D) Community

Clear selection

15) At the city/county level, individual companies will ___ teams in order to market their company within a target market.

1 point

A) bank roll

B) coach

C) mentor

D) sponsor

Clear selection

16) Maria's job is planning a sporting events for the university. The university president has asked her to look at ways to maximize the usage of the facility during the lower-use seasons. What will she most likely do first?

1 point

A) Complete a SWOT analysis

B) Determine event themes

C) Solicit sponsorships

D) Determine exhibition space

Clear selection

17) David is setting up a regional soccer tournament. He has reviewed the costs of the field rental, referees, association fees, awards, registration fees, and memorabilia sales. By putting all this information into one easy to read format, he has created a ___ for the event.

1 point

A) spreadsheet

B) sales datasheet

C) plan of action

D) budget

Clear selection

18) Which factor is least likely to affect fan attendance to an NBA basketball game?

1 point

A) weather

B) cost of tickets

C) strike

D) winning record of teams

Clear selection

19) The concept of ___ incorporates form, time, place, and possession into a customer's behaviors.

1 point

A) economic utility

B) self efficacy

C) self preservation

D) diminishing returns

Clear selection

20) The main purpose of having an operating procedure for a facility is to ___.

1 point

A) provide consistency in how things are completed

B) provide for the number of maintenance and cleaning crew members needed.

C) determine the inventory needed each year

D) allow for users to know where the restrooms are

Clear selection

21) The opportunity with the most moneytary value to Division I colleges/universities for postseason play would come from which sport?

1 point

A) football

B) soccer

C) basketball

D) baseball

Clear selection

22) What strategy is not included in the control of risk?

1 point

A) Reuse

B) Accept

C) Transfer

D) Avoid

Clear selection

23) The ___ stakeholder is the most important component in the event triangle when it comes to the quality of service provided.

1 point

A) Fan

B) Event

C) Sponsor

D) Sport

Clear selection

24) Human resource management in sports and entertainment management is most commonly associated with ____.

1 point

A) contracting out with vendors

B) ensuring proper staffing of events

C) benefits package for team manager

D) player contracts

Clear selection

25) The importance of ____ is that it keeps professionals updated with the most relevant training, information, skills, and knowledge to remain competent within their industry.

1 point

A) a summer workshop

B) staff development

C) continuous professional development

D) a technical training session

Clear selection

26) SWOT analysis involves looking at all of the following components except

1 point

A) opportunities

B) strategy

C) strengths

D) weaknesses

Clear selection

27) What should be the first step in increasing diversity within the workplace?

1 point

A) determine if there is a need

B) hire a diverse workforce

C) offer benefits to accommodate for cultural and religious needs

D) provide diversity training

Clear selection

28) A music tour is coming to Washington, DC and will be playing at a sports facility. As the human resource director for the facility, what would be your main duties related to the event?

1 point

A) Analyzing personnel needs for an event

B) Marketing of the event

C) Determining the number of tickets available to sell for the event

D) Directing the stage crew during setup and break down.

Clear selection

29) Confusion over employee responsibilities in a large organization is diminished or eliminated with:

1 point

A) codes of ethics

B) job descriptions

C) group projects

D) cafeteria plans

Clear selection

30) Who is currently (2016 season) the general manager for the Washington Nationals baseball team?

1 point

A) Jed Hoyer

B) Billy Beane

C) Mike Rizzo

D) Jim Bowden

Clear selection

31) What is typically the distinguishing characteristic between amateur sports/collegiate athletics and professional sports?

1 point

A) having or receiving benefits from an agent

B) advanced standings

C) financial gain

D) time spent in professional type activities

Clear selection

32) Which of the following is typically NOT a functions of human resource departments?

1 point

A) employer relations

B) event planning

C) compensation and benefits

D) performance management

Clear selection

33) Toyota providing sports bags to attendees of a game is an advertising technique used by companies to promote their products or services through non-traditional means known as product ___.

1 point

A) mix

B) placement

C) sponsorship

D) quality

Clear selection

34) What is an effective marketing strategy that successfully combines sports with the products and services a sporting team is promoting through the athletes and brand loyalty?

1 point

A) Publicity

B) Networking

C) Imaging

D) Diversification

Clear selection

35) Coupons, contests, samples, and trade shows are all examples of ___.

1 point

A) sports giveaways

B) events

C) freebies

D) sales promotions

Clear selection

36) When developing a list of steps for a promotional plan, clarifying the purpose of the plan is the first major step. The second major step is most likely ___.

1 point

A) market to the customer

B) determine a target audience

C) look for uniqueness

D) create a central theme

Clear selection

37) What is the greatest value of being involved in seasonal themed events for communities?

1 point

A) Social

B) Child care

C) Fun and games

D) Food and beverage

Clear selection

38) The academy awards show is commonly associated with ___.

1 point

A) People's Choice Awards

B) Oscars

C) Nickelodeon

D) Grammies

Clear selection

39) Michael Jordan, and his name had been part of Nike Air Jordan shoes ever since 1984. He participates in many commercials for Nike, not just for the shoes. This is an example of a(n) ___.

1 point

A) endorsement

B) sponsorship

C) donation

D) promotion

Clear selection

40) Which professional sports league has the highest revenue?

1 point

A) National Football League

B) National Basketball Association

C) Premier League

D) Major League Baseball

Clear selection

41) As of 2016, the newest trend in amateur sports is ___.

1 point

A) Endorsement deals

B) Agents

C) Wearables and cognitive analytics

D) Olympics

Clear selection

42) What are the four elements of promotion?

1 point

A) Advertising, buying, relational marketing, and sales

B) Advertising, bulk selling, relationships, and sales promotion

C) Advertising, personal selling, public relation, and sales promotion

D) Advertising, personal promotion, public relation, and promotion

Clear selection

43) The most important step involved in developing effective advertising is to ___.

1 point

A) determine your target audience

B) establish an image

C) diversify

D) right place

Clear selection

44) Which occupation within the sports and entertainment management arena has the most employees?

1 point

A) Actors/actresses

B) Amusement and recreation attendants

C) Professional basketball players

D) Musicians

Clear selection

45) Which athlete received the most financial endorsements in 2015 with $58 million?

1 point

A) Tiger Woods

B) Cristiano Ronaldo

C) Roger Federer

D) Lebron James

Clear selection

46) What is an advantage of operating as a for-profit versus a not-for profit organization?

1 point

A) Tax exemptions

B) Less scrutiny from the public

C) Limited liability

D) Eligibility for public and private grants

Clear selection

47) Which is NOT typically a revenue source related to sports and entertainment industries at the professional level?

1 point

A) Ticket sales

B) Trainings

C) Concessions

D) Memorabilia

Clear selection

48) The total volume of sponsorship spending worldwide for 2016 professional sports was ___.

1 point

A) 480.6 Trillion

B) 526.3 Million

C) 25.5 Million

D) 60.2 Billion

Clear selection

49) The amount of money that individuals have available to spend after paying for the necessities of life and other fixed expenses like housing is called:

1 point

A) discretionary income

B) net income

C) projected income

D) gross income

Clear selection

50) The financial statement that shows inflow and outflow of cash during a given period is the:

1 point

A) cash flow statement

B) income statement

C) budget

D) balance sheet

Clear selection

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