This survey is to help determine which advertising factors and product attributes affect buying decisions of diapers. We are students at the University of Connecticut, and are conducting this survey as part of our course work.  We are interested in finding out the potential success of different types of advertisement strategies.
 
If you choose to participate in this survey, it should take approximately 10 minutes of your time.  Your participation will be anonymous and you will not be contacted in the future about this survey. We believe this survey does not involve any risk to you.  Although you may find it interesting to participate in this survey, you will not be paid, and there will be no other direct benefit to you from your participation. You do not have to be a part of this survey if you do not want to be, and you may stop participating at any point.
 
Thank you in anticipation for your thoughtful responses.

Sincerely.
 
Jennie Novak, Ana Hardiman, Diona Davis, Hailey Altobelli, Susan Twiss, and Gina Wierzbicki

Students of: Joseph Pancras
MKTG 3625: Integrated Marketing Communications in the Digital Age