Advertising and Finance

The advertising and finance section is the main source of revenue-generation for the paper. The staff is in charge of selling ads across the variety of advertising channels the newspaper has to offer. Students build long-term client relationships to create mutually beneficial advertising packages and plans. The team works closely together to develop forward-looking strategies and promotions. This staff has a meritocratic structure, awarding hard-working and successful members with significant commission on new advertisements, enabling students to make money from advertising sales every term.

Strategy

The strategy staff works in teams to solve the paper’s most pressing problems and serves as the internal consultants for The Dartmouth. Where should we be distributing the paper each day? How should we redesign the website? How do we effectively recruit and retain talented staff? The strategy team is a great place to work closely with peers to unpack the big-picture questions involved in managing and developing a business.

Business Development

The business development staff works closely with the Publisher of the paper to deal with a diverse array of business initiatives. These involve brainstorming and implementing alternative revenue streams such as creating and selling a coffee table book of the newspaper's archives, building a fundraising campaign, pursuing new strategic partnerships for the paper, and modeling the financials of The Dartmouth. Students who are interested in economics or finance and are willing to learn quickly about a variety of business-related endeavors will be a good fit for this section.

Marketing, Analytics, and Technology

The marketing, analytics, and technology staff focuses on the paper's social media and online presence as well as inter-staff events and relations. The social media team develops and implements social media strategy on all platforms, while the analytics team works on boosting the readership of the paper and internal development through data and analytics-focused research and surveys. More technology-inclined staff members help create web pages for special issues and troubleshoot issues with our website. This staff also plans our termly social events as well as our annual Banquet and Changeover events.