Earth.Org Reader Survey 2024

Welcome to Earth.Org's Reader Survey, which will take approximately 5 minutes to complete.

Since 2019, our non-profit newsroom has provided high-quality, independent, and unbiased climate coverage free of charge and advertising. However, maintaining our operations and expanding our reach requires financial support.

This survey serves to better understand you – our reader – and your willingness to contribute to this cause. The survey aims to gather feedback, which will help shape Earth.Org's future strategies and ensure we continue to provide impactful coverage. 

By relying on the support of their readers, Earth.Org can remain independent and free from the influence of corporate interests, while continuing to produce high-quality content and expand our coverage. We acknowledge that not everyone may be able to contribute financially and value readership and engagement with their content. However, for those who can support financially, we kindly ask for a monthly or one-off donation, as even small contributions can make a significant difference in keeping Earth.Org operational, thriving, and free-to-access for everyone.

This survey is part of our commitment to transparency, integrity, and delivering unbiased journalism, and we appreciate your time and commitment in staying informed about the climate crisis. 

Together, Earth.Org and its community can make a lasting impact and work towards a sustainable future.

Thank you,

The Earth.Org Team


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1. How frequently do you visit Earth.Org for environmental news and information?

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2. What topics should Earth.Org give more/less focus to?

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Not interested
Want less
Satisfied
Want more
Climate Change
Energy
Pollution
Policy & Economics
Oceans
Biodiversity
Conservation
Solutions
Endangered Species
Guides
3. What content types would you like to see more of on Earth.Org? (select all that apply)
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Required
4. Were you aware of the following about Earth.Org (EO)? *
Yes
No
EO is a non-profit
EO relies on readers' donations
EO relies on volunteer writers
EO has two newsletters
EO has a Photographer community
EO has a kids site: Kids.Earth.Org
EO works with schools

5. How would you rate the quality of the content on Earth.Org?

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6. If Earth.Org were to offer a monthly membership program, would you be interested in joining? *

7. Would you be willing to support Earth.Org's mission by making a small monthly donation?

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8. How much would you be willing to contribute as a monthly donation to support Earth.Org's operations and expansion? (in USD) *

9. Which of the following donor/membership benefits would you find most appealing? (select all that apply)

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Required

10. Would you be more likely to join an Earth.Org membership if it included partnerships or discounts with environmentally conscious brands or products?

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11. How important is it for Earth.Org to remain free and accessible to all readers?

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12. Are you aware of any other environmental organizations or news platforms that offer a similar service to Earth.Org?

13. How can Earth.Org encourage more readers to donate?

14. What would you like to see more of on Earth.Org in the future?

15. Is there any additional feedback or suggestions you would like to provide to help us improve Earth.Org?
16. If you are an Earth.Org newsletter recipient, is there something you would like to see more/less of?

Demographics

Disclaimer:
In order to help Earth.Org measure whether our content both engages and represents a diverse audience, we'd like to ask a few questions about yourself. Please note that these questions are entirely optional and you are free to skip any questions that you do not wish to answer. Your responses will be used exclusively to help improve our product and services and will not be shared with anyone outside the Earth.Org or for marketing purposes.            

17. Which gender do you identify as? 

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18. What is your age group? 

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19. What industry do you work in?                    

Clear selection

20. What’s your primary language?

21. What is the highest level of education you have completed? 

Clear selection

22. What is your work status?

Clear selection
23. What is your salary range? (annual income, in USD)
Clear selection
24. Where are you based?
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