The award will recognize individuals and/or teams who have demonstrated exceptional leadership, innovation, and impact in the field of public affairs. The selection committee will evaluate nominees based on the following criteria:

Demonstrated leadership and innovation in the field of public affairs
Significant contributions to public policy, civic engagement, public service, or public communication
Positive impact on the industry, community, or society at large
Dedication to the values and principles that Brenda Barootes upheld throughout her career, including integrity, professionalism, and commitment to excellence in public affairs.