Coaches are some of the world’s most important, impactful people. They are entrusted with young lives, often spending more time with them than their parents and teachers do. Coaches lead youth athletes in developing their skills in settings that can offer crushing parental and peer pressure, with a stark line between success and failure, winning and losing on display for all to see. It is critical that youth have a positive coach, a Double-Goal Coach®, who pursues winning and the even more important goal of teaching life lessons through sports. That way, no matter the outcome of a contest, all children can take a valuable, enriching experience from sports and apply it to the rest of their lives.     ~ Positive Coaching Alliance