It is vital to clearly show your offerings on your website so that people can simply and easily browse through them, choose, and purchase what they want. The clearer and easier you make it the more you will sell.

Make sure you choose the right name for your offerings page. This is dependent on your industry. Here are some examples:

Education: Courses
Baking: Bakes / Cakes
Coaching: Packages
Hairdressing: Services
Restaurant: Menu
Online product store: Shop / Store

In some cases you may have only one page with all your offerings on, or you may have a general offerings page with multiple other pages for different offering categories. In the example below you will see that the general offerings page is called "Classic Bakes." In the drop down menu there are pages for each category.  

In your Main Offerings page it is best to start with your best selling offerings. It is very likely that new customers will go for these to start with. It also helps them to choose amongst your many offerings.

After you have introduced your best sellers its time to introduce your other offering categories. Then people can decide which they want to browse through from there. You can also include a testimonial to show potential customers how much people love your offerings. You will notice below that people can now decide if they want to look at the Cakes, or Cheesecakes, or Brownies. Each link can either take them to a new page or further down on the same page if all your offerings are on the same page.

On the general offerings page you need to clearly explain to people how they can order. Use the simple and easy steps that you use on your Home page and FAQ page.

In your general sales page it is good to remind people why you are the best option for them. To do so you can reiterate you and your team's authority. It is also a good way for people to began building that personal connection with you and your team. Here you can also link to your About Page.

A big part of selling is helping customers overcome their objections. So you want to address their objections in the most effective ways, and especially while they are browsing your offerings. One way to do this is to provide them with a guarantee.

To further help potential customers make the leap to purchase you can explain to them why the way that you are offering them is the best way.

Here you can showcase the same product categories again with other photos or you can showcase other product categories. You want to show people the physical manifestation of the better way that you are presenting to them.  

As mentioned above, if you have multiple categories you could create a specific page for each category of offerings or a specific section on your general offerings page for each category. Withing each category you may also have subcategories.

These need to be showcased in such a way that is clear and makes it easy for browsers to see what you offer, find what they are looking for, and make a purchase.  

If you look at the following examples by clicking on the links you will see that Philosophy of Yum has a different page for each category of products, namely, cakes, cheesecakes, brownies, comfort cakes, and gluten free.

https://philosophyofyum.co.za/cakes-cupcakes/ 
https://philosophyofyum.co.za/gluten-free/ 
https://philosophyofyum.co.za/cheesecakes/ 
https://philosophyofyum.co.za/brownies/ 
https://philosophyofyum.co.za/comfort-bakes/ 

Within each of the categories that Philosophy of Yum offers, they also showcase their products by subcategories. For example, within the cakes category they have the following subcategories: general cakes, spring and summer cakes, autum and winter cakes.

If you click on each cake image you will see that it goes to the individual product offering. This is where you need to give more detailed information about that specific product.

Check out the following website to see how these coaching packages are laid out on one page.

Also look at the information that is given below each subcategory and within each package.

https://www.elitechesscoach.co.za/packages/ 

1. Use amazing product images in your product listings
2. Always provide big call to action buttons
3. Make things clear and simple
4. Make the website easy to navigate
5. Provide all the information that customers need

Education courses: https://philosophyofyum.com/ 
Online store: https://bargainby.co.za/shop/ 

It is very important to price your offerings properly and provide customers with a simple and safe way to pay.

Please, whatever you do, do not ask customers to contact you for pricing if it is not necessary. People HATE this!

If you have general prices that you charge for your offerings, state this clearly on your website. Or at least give customers an indication of what they could pay if you run a service.

This will help them in their decision making. It will also show them that you know what you are doing, you are a professional operation, and you are not trying to scam them in any way.

People are skeptical about businesses which are not forthcoming about their pricing.  

Some start ups fail to charge proper prices for their offerings and therefore never become established businesses. They are always undercutting themselves in order to get business. This is not a healthy business practice.

It is much better to spend some time working out prices that are fair for both you and the customers and then stick to these. If people want cheap stuff, they can go somewhere else.

Pricing your offerings properly is also a good way to connect with the right types of customers. You do not want the types of customers that are always wanting the cheapest things. They are usually very difficult to please.

You will notice in the POY example below that her prices are not cheap. She sells deluxe cakes. And people are willing to pay for it because it is worth it. If you look at her website you will see that she is fully booked for the next month. So pick prices that are worth your time and effort and that represent the value you offer.

If your prices are cheap, people may think your offerings are not as valuable.

In some cases it is good to offer people discounts for spending more money at once. This is often a good practice with subscription services. If people only pay for one month, they pay full price. But if they purchase two or three months, or even a year in advance they get a discount.

In the Elite Chess Coach example below you will see that he offers discounts if people purchase more than one coaching session. This encourages customers to buy more at once and therefore helps him in his planning and budgeting. It also helps customers get great deals. Its a win win.

There is the option of placing all your products in an online store so that customers can easily purchase online. Then their products can simply be delivered, or they can collect it, etc.

It is vital to offer customers an easy and safe way to pay you. There are so many options to choose from:

1. Order and eft
2. Pay online via PayFast
3. Pay online via Credit Card
4. Cash on delviery
5. Pay a deposit and the rest after the service

The way that people pay you will be dependent on your unique business model. But it is recommended that if you can arrange online payments that you set this up to make your life and the life of your customers easier.