This questionnaire is part of a Master's Thesis in Strategic Planning in Advertising and Public Relations. Its aim is to analyze how the colors used in food product packaging specifically snacks such as bagged potato chips influence consumer perception, purchase intention, and the emotions they evoke.

Your participation is entirely anonymous and voluntary, and all responses will be used solely for academic purposes. Completing the questionnaire will take no more than 5 minutes. Thank you for contributing to this research!