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LF Energy Project Logo Creative Brief
Please complete this form, which will be used to design your project logo. If you have any questions, contact
operations@lfenergy.org
.
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* Indicates required question
Email
*
Your email
Project Name* (exact spelling and capitalization)
*
Your answer
What is your brand’s mission?
*
In 1-2 sentences, what does your project do and why do they do it?
Your answer
What are your brand’s traits?
*
Describe the project and what problems/use-cases it is intended to address. This content will be farther down the page and should build upon the overview content to provide the next level of detail on the project.
Your answer
What is your brand’s personality?
*
If it were a person, what traits would it have? Add as many as you like. For example: innovative, futuristic, retro, modern, elegant, bold, approachable, warm, athletic, etc.)
Your answer
Are there similar or competitive projects/brands we should be aware of when we design?
*
Let us know if there is anything else we should include.
Your answer
Design Requirements
*
In the instance that any stakeholder(s) has strong opinions about the color palette or visuals, or anything that would likely influence the design, please include it here. For example, “We want the logo to be a mountain range.” or “We want the logo to be warm colors like red or orange”
Your answer
Insipiration
*
Please provide three (3) examples of logos that you like and fit with your vision: The LF Energy Artwork site (
https://artwork.lfenergy.org
) is a good place to see a variety of logos.
Your answer
A copy of your responses will be emailed to the address you provided.
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