Logo Questions
So, you want a logo, huh?

Brand identity is one of the most poetic and thought-filled tasks in the design field, and I'd love nothing more than to help you build the foundation for your brand.

Please dedicate at least 30 minutes uninterrupted to give this your best effort. We will both get out of it what we put into it, and I've developed this survey over a decade of asking hard questions, so I've already put my whole heart into it.

– Anthony Gorrity



P.S. The only time I like Spam is Musubi. Your phone number and email will be used for follow up communications, but they'll never be sold.

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Email *
First Name *
Last Name *
Why do you want a logo? *
 (If it's a redesign, what's wrong with the current one?)
Why does the business exist? *
Is this a new logo design or a redesign? *
If this is a redesign, do you have the source files for your old logo? *
What's your business's mission statement?
What should the logo make an end-user feel?
Who are you as a brand?
What is the exact wording to be used in the logo? *
(Please be precise. Punctuation, capitalization, or any special characters)
What is the slogan or tagline, if any? *
 (This won't necessarily be a part of the logo.)
Go through these next few very quickly, and trust your gut. What would you like your logo to communicate? *
Quick! *
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How much money do you have set aside to invest in the project? *
Please describe at least 3 logos you like including what you like about them. *
 (Links are always helpful)
Where will the logo be used most often? *
Are there any specific images or icons you’d like to incorporate into the logo? Or any you'd like to avoid?
Are there any specific colors you’d like to incorporate into the logo? Or any you'd like to avoid?
Is there any cultural sensitivity that needs to be addressed with the logo?
If a potential client came away with just two thoughts about your business, what would you want them to be?
Do you already have any sketches, images, or iterations from previous designers that would help? *
Anything else that I should know about?
A copy of your responses will be emailed to the address you provided.
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