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MKT 4400-02 Worksheet
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Last name of your professor
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Use the resources demonstrated in the marketing guide and look up information about one of these companies - Merck, General Motors, Union Pacific, JPMorgan Chase, Delta Air Lines. What company did you choose to research?
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Look-up your company in Business Insight and list two competitors of the company you are researching.
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Look-up your company in Business Insight and list the name of the primary industry in which the company operates.
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Look-up your company in ABINform and find one article that talks about the marketing of the company or its products. Cite it here in APA format. (Note: When viewing the article you can see the link (called Cite) in the right hand column that you can use to generate a citation .)
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This time use Statista and locate a graphic about the current market for your company or product. What is the name of the chart that you found?
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Often a researcher will investigate other companies to find out more about the competition or to see how companies in the same business are doing. When researching a specific company’s industry, what components would prove to be valuable? Pick all that apply.
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An industry outlook report written by an expert.
A biography of the company’s CEO.
A list of the shareholders.
An historical analysis of the company’s stock price.
Doing research on one of the company’s main competitors.
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In this marketing guide we showed you methods to find and collect data about a company, industry or topic. When evaluating a resource what characteristics might indicate that I have found unbiased data or a reputable resource? Pick all that apply.
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I used a business database (collection of content on a web platform) that was created for this type of searching.
The content came from a website recommended by my friend – they always do well on assignments.
The content comes from recognized business sources such as the Wall Street Journal, Business Week or Forbes.
The resources that I used listed the sources where they found their information. That made me think it was good content.
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