AMA Pop Up SIG Application
Pop-up SIGs are temporary entities (formed for a period of one to three years) that are created to address emerging topics in marketing that typically fall at the intersection of existing SIGs or around new substantive/thematic developments in the field. The Organizational Frontlines group has been successful in holding programming and attracting members from diverse SIGs in the past and that is the pilot as a Pop-up SIG. These may transition into SIGs of their own if they have enough members at the end of three years or may be folded into existing SIGs (provided the SIG agrees to merge with the Pop-Up). It is a way for AMA to promote new topic areas within marketing, and to highlight topics that are at the intersection of different sub-fields in marketing.

Pop Up SIG Applications are approved by the Academic Council, and Pop Up SIGs may receive a budget of up to $1,000 per fiscal year to support their efforts and programming. 
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Name and Topic/Focus of Pop-Up (50-200 Words) *
Point of Distinction: How is the proposed Pop-up different from and related to existing SIGs (in 400 words or less)?
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Applicant's Name
Applicant's Email *
Applicant's Affiliation *
Please list the Name, Email, and Affiliation of other members of the leadership committee
Please provide the names of at least ten people who have indicated an interest in membership.  *
Proposed/Planned Activities: 400 words or less. What are some of the specific activities the Pop-Up would like to implement in the next 18 months, e.g., networking reception, topic-specific poster session, special session, pre-conference program, something specific in the conference city like visiting a company or non-profit, etc. The application should specify a targeted time and location for the proposed event(s) (e.g., Thursday of Summer AMA, group tour of XYZ company headquarters; datablitz breakfast proposed for Sunday of Winter AMA).
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