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Branding Session Questionnaire
Chanel Photography is beyond excited to offer you The Boss Lady Collection. This branding session will be super hyper-focused in on you! This questionnaire will help us create the perfect set up! We will aim to provide key elements and you are encouraged to find items that best speak to you!
Some clients already own items they need - others will test out products from stores like Home Goods or Marshalls or Target or stores that carry their brand. We encourage you to keep it simple [unless your brand screams CHAOS ]
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Email
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Your email
Name
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Your answer
Preferred Location for Session
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Large Studio : Cape St Claire Annapolis
Micro Studio : Annapolis Mall
In your own studio/office - must send photos
Outdoors
Business Websites
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Your answer
Business Social Media Handles
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Your answer
Company mission statement: This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists
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Your answer
Product/services positioning statement: This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example: “For upscale American families, Volvo is the family automobile that offers maximum safety.”
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Your answer
Describe the nature of your service(s) and/or product in one sentence: *
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Your answer
Benefit of your product/service: Does it save your customers money? Think about how exactly you’re helping your target audience. *
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Your answer
Who are your primary clients/customers? (Include age, location, interests, brands they like, etc.) *
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Your answer
Who is your ideal client?What are some of her pain points that you can help with? Where does she shop? What does she like to eat? What does she do for a living? Is she single or married with kids? What does she like to do during her free time?
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Your answer
What are your branding goals?(ie. more consistent/cohesive branding, uplevel your brand with professional images, attract your ideal client, etc.)
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Your answer
What do you feel the primary differentiator is between you and your competitors? *
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Your answer
Who are your local competitors or people with similar business models? *
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Your answer
What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand? *
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Your answer
Five words that represent your brand: Think about your brand’s personality. How would you describe it? *
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Your answer
What messages your brand needs to communicate: Why does your brand matter? These messages should be relevant to your target audience. *
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Your answer
What words would you use to describe your brand’s image? *
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Your answer
List the top 3 brands you like or love AND what you admire about them *
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How would you describe your current style? Big City, Comfortable, Baggy, Romantic, Girly, Classic, Elegant, Trendy, Cool, Rocker, Edgy, Frumpy, Sporty, Retro, Fun, Matronly, etc. *
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Your answer
How would you describe your current style? Big City, Comfortable, Baggy, Romantic, Girly, Classic, Elegant, Trendy, Cool, Rocker, Edgy, Frumpy, Sporty, Retro, Fun, Matronly, etc. *
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Your answer
What colors represent your brand? *
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Your answer
What kind of props (if any) would you like to incorporate in your shoot? *
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Do you sell a product, what are some of the products you sell? Would you like them photographed? *
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Your answer
What personal things about you (aside from you as a business owner) would you like your clients to know and see? (Remember, it is important for your clients to get to know YOU too.. they are more likely to book you when they do!) *
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Your answer
Do you have any specific ideas in mind for your shoot? If so, please explain in detail *
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How did you start your business?What is your story?
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Your answer
How will the photos be used?(ie. website, social media)
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Your answer
Please list anything else you'd like me to know!
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Your answer
Send me a copy of my responses.
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