This year, rather than simply loading table inventory into our online registration system, we will be using a dealer application process.  This will enable us to better coordinate with dealers to ensure that they are registering for their best table options and that we understand each dealer's needs and preferences before the show.

More importantly, though, this will give us an opportunity to pre-emptively collect useful information such as the kinds of Transformers product dealers are planning to sell and existing online storefronts.  Our goal is to integrate this information into online dealer profiles to help attendees know what to expect from this year's dealer room and to help all of our dealers grow their brands and reputations.