Copy of Counter Store Audit Center Survey
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Your Name: *
Date/time: *
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Name of the store you are auditing: *
1. Can you survey the store? *Required  *
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2. Does the actual store name match the assigned store name?
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If no above, enter the correct name:
3. Does the actual store address match the assigned store address?
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If no above, enter the correct address:
4. Choose one best store type:
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5. Which products are advertised anywhere outside of the store? These are ads on windows/doors facing out, buildings, sidewalks, gas pumps, or elsewhere.

5a. Cigarettes- Non-menthol 
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5b. Cigarettes- Menthol 
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5c. Cigarillos/little cigars/blunts 
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5d. Premium large cigars 
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5e. Chew, snuff, dip, snus
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5f. E-cigarettes 
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6a. Is WIC accepted here? (might be on door, sticker, or on product)
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6b. Is SNAP accepted here? 
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7. Are alcoholic beverages sold here?
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8. Is a pharmacy counter present?
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9. Is tobacco sold here? *
10. Answer these questions about CIGARETTES

10a. Are any non-menthol OR menthol cigarettes sold here? 
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10b. Enter CHEAPEST single cigarette pack advertised price: XX.XX (do not enter $ sign) 
10c. Are there any cigarette price promotions?
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10d. Are menthol cigarettes SOLD here? 
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10e. Are NEWPORT MENTHOL cigarette single packs (regular hard pack) sold here?
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10f. Enter NEWPORT MENTHOL cigarette single pack advertised price (regular hard pack):XX.XX (do not ever $ sign) 
10g. Are there any menthol PRICE promotions?
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10h. Are any non-menthol OR menthol cigarettes within 12" of YOUTH products? 
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10i. Are any non-menthol OR menthol cigarette ads within 3 feet of FLOOR?
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11. Answer these questions about CIGARILLOS/LITTLE CIGARS/BLUNTS

11a. Are cigarillos, little cigars, OR blunts SOLD here?
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11b. Are FLAVORED cigarillos, little cigars, OR blunts SOLD here?
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11c. Are SINGLE cigarillos, little cigars, OR blunts SOLD here?
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11d. Are any cigarillos, little cigars, OR blunts advertised for LESS than $1?
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11e. Are any cigarillos, little cigars, OR blunts placed within 12" of YOUTH products?
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11f. Are any cigarillos, little cigars, OR blunts advertised within 3 feet of the FLOOR? 
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11g. Are ANY cigarillos, little cigars, OR blunts in SELF-SERVICE displays?
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11h. Are there any cigarillos, little cigars, OR blunts PRICE promotions?
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12. Answer these questions about PREMIUM LARGE CIGARS: 

12a. Are premium large cigars SOLD here?
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12b. Are FLAVORED premium large cigars sold here?
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12c. Are any premium large cigars placed within 12" of YOUTH products?
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12d. Are any premium large cigars advertised within 3 feet of FLOOR?
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12e. Are ANY premium large cigars SELF-SERVICE displays? 
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13. Answer these questions about CHEW/SNUFF/DIP/SNUS:

13a. Is chew, snuff, dip, snus SOLD here?
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13b. Are FLAVORED chew, snuff, dip, snus products sold here?
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13c. Are any chew, snuff, dip, snus products placed within 12" of YOUTH products?
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13d. Are any chew, snuff, dip, snus  products advertised within 3 feet of FLOOR?
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13e. Are there any chew, snuff, dip, snus PRICE promotions?
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14. Answer these questions about E-CIGARETTES:

14a. Are e-cigarettes SOLD here?
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14b. Are FLAVORED e-cigarettes sold here? 
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14c. Are any e-cigarettes placed within 12" of YOUTH products? 
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14d. Are any e-cigarettes advertised within 3 feet of FLOOR? 
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14e. Are ANY e-cigarettes in SELF SERVICE displays? 
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14f. Are there any e-cigarettes PRICE promotions?
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14g. Is BLU DISPOSABLE E-CIGARETTES MENTHOL (single) sold here?
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14h. Enter BLU DISPOSABLE E-CIGARETTE MENTHOL (single) advertised price:XX.XX (do not enter $ sign)
15. Would you like to answer questions about alcohol during this visit? 
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16. Is beer sold here?
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If yes, are the following sizes present? 
16a. 6 pack of 12oz cans?
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16b. 12 pack of 12 oz cans
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16c. 48 pack of 12 oz cans?
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16d. 40 oz bottles?
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17. Are flavored malt beverages sold here?
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If yes, indicate which types are present:
17a. Hard soda, water, or setlzer?
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17.b Hard teas?
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17c. Hard lemonades?
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17d. "Pre-mixed cocktails" (Four Loko, Joose, Lime-a-Rita)?
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18. Is malt liquor sold here(Colt45, Mickey's, Steel Reverse, Old English)
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If yes, are the following sizes present?
18a. 40 oz bottles?
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18b. 12 oz 6 pack?
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19. Are distilled spirits/liquor sold here (whiskey, vodka, tequila, rum, gin)?
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19a. Are single-serving bottles of distilled spirits/liquor sold here?
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19b. Are multiple serving bottles of distilled spirits/liquor sold here?
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19c. Are flavored distilled spirits/liquor sold here?
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19d. Are natural or unflavored distilled spirits/liquor sold here?
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20. Is wine sold here?
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If yes, are the following sizes present?
20a. Mini/single serving?
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20b. 4 or 6 pack of single serving?
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20c. 750mL (standard wine bottle)
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21. Are non-alcohol beverages (soda, water, or fruit juice) placed in the cooler as alcoholic beverages? 
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22. Are single serving cans of alcohol beverage available in the coolers? This includes mini's of wine or spirits plus canned beverages (Four Loko, Lime-a-Rita, etc.) that cannot be resealed regardless of their size.
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23. Is alcohol placed on the endcaps of shelves or in free-standing displays/racks?
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24. Is alcohol displayed within 12 inches of toys, candy, mints, or gum ?
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25. Is alcohol displayed or advertised within 3 feet or less of the floor?
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26. Would you like to answer questions about food and beverages during this visit?
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27. Does the store have decals, signage, and/or advertisements posted outside the building for the following?
27a. WIC/WIC acceptance?
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27b. FoodShare/EBT card acceptance?
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27c. Fruits or Vegetables?
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27d. Non-fat and low fat milk products?
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27e. Soft drinks or other sweetened beverages?
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27f. Chips or other salty snacks?
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27g. Alcohol or alcoholic beverages?
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28. Fresh or ready-to-go fruit available?
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28a. Number of varieties of fresh fruit:
28b. Number of varieties of ready-to-eat fruit:
28c. Fresh or ready-to-eat fruit placement at eye level or other prominent places?
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28d. Fresh or ready-to-eat fruit promotion, advertisement, decals, or signage such as shelf labeling or other point-of-purchase prompts?
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28e. Fresh or ready-to-eat fruit near or within arm's reach at checkout area, counter, or aisle?
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29. Fresh or ready-to-eat vegetables available?
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29a. Number of varieties of fresh vegetables:
29b. Number of varieties of ready-to-eat vegetables:
29c. Fresh or ready-to-eat vegetables placement at eye level or other prominent places?
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29d. Fresh or ready-to-eat vegetable promotion, advertisement, decals, or signage such as shelf labeling or other point-of -purchase prompts?
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29e. Fresh or ready-to-eat vegetable near or within arm's reach at checkout area, counter, or aisle?
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30. Canned fruit or vegetables available?
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30a. Number of varieties of canned fruit:
30b. Number of varieties of canned vegetables:
30c. Canned fruit or vegetables placement at eye level or other prominent places?
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30d. Canned fruit or vegetables promotion, advertisement, decals or signage such as shelf labeling or other point-of-purchase prompts?
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31. Frozen fruit or vegetables available?
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31a. Number of varieties of frozen fruit:
31b. Number of varieties of frozen vegetables:
31c. Frozen fruit or vegetable placement at eye level or other prominent places?
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31d. Frozen fruit or vegetable promotion, advertisement, decals or signage such as shelf labeling or other point-of-purchase prompts?
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32. Dried fruit available?
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32a. Number of varieties of dried fruit:
32b. Dried fruit placement at eye level or other prominent places?
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32c. Dried fruit promotion, advertisement, decals or signage such as shelf labeling or other point-of-purchase prompts?
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32d. Dried fruit near or within arm's reach at checkout area, counter, or aisle? 
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33. Milk available?
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33a. Largest size of reduced fat or fat free milk (skim, 1%, 2%) available?
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34. Healthier drink options (100% juice of water) available? 
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34a. Largest size of 100% juice available in fl oz (e.g., 64 oz)? Enter "0" if unavailable. 
34b. Largest size of water available in fl oz (e.g., 64 oz)? Enter "0" if unavailable. 
35. Bread available?
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35a. 100% whole wheat/whole grain bread available? 
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36. Cereals available? 
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36a. Whole gain cereals available? (Whole grain cereals=whole grain as the primary ingredient by weight AND meet labeling requirements for making a health claim as a "whole grain food with moderate fat content")
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36b. Lower sugar cereals (<7g sugar/serving) available?
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ALMOST DONE! ANY NOTES? (Leave blank if none) 
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