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Your name and surname + your telegram nick (@ivanivanov) *
Answer the TRUE/FALSE/NOT GIVEN questions
If the fact matches the reading, then it is TRUE.
If the fact contradicts the information in the reading in some way, then it is FALSE.
If the fact is not mentioned or cannot be inferred in the reading, then it is NOT GIVEN.
1. Most retailers never cling to product-focused and promotion-centric models. *
0 points
2. There is decreased consumer resistance to intrusive marketing, such as unsolicited e-mails and direct mail. *
0 points
3. Some retailers are beginning to pay more attention to the customer experience. *
0 points
4. Multichannel customers spend three to four times more than single-channel customers do. *
0 points
5. Customer-centric marketing helps to increase customer loyalty and as a result, customers won't buy more from you over a longer period of time. *
0 points
6. The longer a customer stays with you, the greater the annual profit generated from that customer. *
0 points
7. The majority of multichannel retailers design their marketing programs around acquiring new customers. *
0 points
8. Multichannel retailers wrongly focus on market share as the key measure of success. *
0 points
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