A. Usability Testing: Observer/Tester
There are many types of testing that can be conducted, such as A/B Testing, Surveys, Hallway Tests, Focus Groups, Heat Maps Technology, Quality Assurance testing and Usability Testing. Observing how visitors navigate your website can help you create the best user experience possible.

Usability testing is all about getting real people to interact with a website, app, or other product you've built and observing their behavior and reactions to it. Whether you start small by watching session recordings or go all out and rent a lab with eye-tracking equipment, usability testing is a necessary step to make sure you build an effective, efficient, and enjoyable experience for your users. The goal is to reveal areas of confusion and uncover opportunities to improve the overall user experience. [credit: https://www.hotjar.com/usability-testing/]

Bringing in new users to test your site and/or observing how real people are already using it are effective ways to determine whether your visitors:

• Understand how your site works and don't get 'lost' or confused. Validate your app.
• Can complete the main actions they need to. Confirm your product meets expectations.
• Don't encounter usability issues or bugs. Identify issues with complex flows.
• Have a functional and efficient experience that build's trust. Build empathy with your user.
• Notice any other usability problems. Get the insights that help create a better overall user experience. Catch any minor problems or bottlenecks.

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Email *
Tester's Name *
The App Name *
User's Name *
Usability testing encompasses concepts and technical details you should critique and review as a designer. Write down your concept, goal, a typical user and a typical user goal.
EXAMPLE
•  App Concept: An app for restaurant reservations for a special day (Birthday, graduation, Valentine’s, Mother’s Day, Anniversary…)
•  Goal: Design a restaurant reservation app and add features that will enhance the user’s special night. .
•  User and User Goal: 34 year old software engineer, living with his wife and a 9 year old son in Chelsea. User wants to: Make the most of his wife’s birthday.
APP CONCEPT: what is the primary problem this app is trying to solve? *
GOALS: what can you achieve. What are the goals the app is trying to achieve and how effective is the strategy? *
PRIMARY USER AND USER GOAL: description of a primary user and what they want to do *
What are the other solutions in the market that solve similar problems? *
ASK: What other apps or websites might the user visit before or instead of yours? *
5-second test. Test subjects have five seconds to look at the first main page before they answer the question. Ask a single question, like “What is the main element of the page that stuck with you?” or “Who do you think the intended audience is?” Write your question and observation below. *
WRITE A TASK AND YOUR OBSERVATIONS. Write an open ended exploratory task, with a single question.  EXAMPLE: You are interested in booking a vacation for your family. What does the site offer that matches your needs? *
Place your task below and your observation. WRITE A SPECIFIC TASK. HAVE THE USER EXECUTE THE TASK. OBSERVE. Did the user find what we expected them to find? Did they understand what actions they could take?  • EXAMPLE: Find the address of the museum's main entrance. • EXAMPLE: Which features will an Artist use on Spotify and how do these features achieve business goals for Spotify?• EXAMPLE: Go through the flow of creating a playlist on Spotify and share with a friend. *
If they had problems: What did they do? Could they find a ‘help’ section? What’s the process? *
ASK Was this page helpful? This page was: *
ASK What could be done to improve the page? *
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