Students from The Creative School in Canada, Fontys SPECO in The Netherlands, Universidad del Desarrollo in Chile, and University of Westminster in the United Kingdom will have the opportunity to come together to work on a case competition/hackathon related to a "real" sporting objective of Canada's 2026 FIFA WORLD CUP hosting committee, including members from Soccer Canada, being overall: How can 2026 FIFA World Cup in Canada, reach global audiences and drive fan engagement and growth?
ORGANIZERS: The Creative School & Global Experiential Sport Lab (GXSLab)
PARTNER INSTITUTIONS:
- Universidad del Desarrollo in Chile
- The Creative School Cairo in Egypt
- Fontys University of Applied Sciences in The Netherlands
- University of Westminster in The United Kingdom
FORMAT: Online
DURATION: 2 days
- Day 1 - Wednesday, March 29 from 9:30-11:00am (Canada) = 10:30am-12:00pm (Chile) = 15:30-17:00pm (Egypt) = 15:30-17:00pm (The Netherlands) = 14:30-16:00pm (The United Kingdom)
- Day 2 - Thursday, April 13 from 10:30am-12:00pm (Canada) = 10:30am-12:00pm (Chile) = 16:30-18:00pm (Egypt) = 16:30-18:00pm (The Netherlands) = 15:30-17:00pm (The United Kingdom)
NUMBER OF SPOTS: Up to 15 seats per institution
ELIGIBILITY: Open to all undergraduate students
PROGRAM FEE: Free
DEADLINE TO REGISTER: Thursday, March 16 at 11:59pm EDT
BENEFITS OF PARTICIPATION:
- Learn about global promotional and sport media contexts
- Apply your knowledge of brand strategy and fan engagement
- Collaborate and network with students from around the world
- Gain new skills to add to your resume/portfolio
- Receive a Certificate of Participation
If you have any additional questions, please email
global.creative@torontomu.ca cc:
lwalzak@torontomu.ca