Media questionnaire
Source: Testing and Refining Criteria to Assess Media Literacy Levels in Europe Final Report
April 2011 Commissioned by the European Commission Directorate - General for Information Society and Medi
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Name
Age *
Class *
1. In the last three months, how often on average have you carried out the following activities? *
Every day or almost every day
Once a week
Less than once a week
Never
Don't know
Watch television
Go to the cinema
Listen to the radio
Read a printed newspaper
Read a book
Play a video or computer game
Use a mobile phone
Use the Internet on your mobile phone
Use the Internet on any other device
2. To your knowledge, do rules (laws) exist that regulate the following throughout the various media? *
Yes
No
Don't know
What advertisements can be about
When and where advertisements can be placed
The rights of authors to protect their intellectual property
The types of content that can be shown (for example, violent content or sexually explicit content)
3. In the past year, have you voiced your opinion in any of the following ways? *
Yes
No
Don't know
Prefer not to answer
Contacted a member of the local/national authorities
Donated money to a civic or social cause
Signed a petition to support a civic or social cause
Taken part in a public, peaceful demonstration
Commented on a social, political or civic issue in a blog post, on Twitter or on a social networking site
Volunteered for an organisation
4. How confident are you concerning the following: *
Not very confident
Somewhat confident
Pretty confident
Extremely confident
Recognising your own media behaviour (e.g. stereotypes, respecting copyright, illegal downloads, dangerous media behaviour)
Interpreting media messages (e.g. implicit versus explicit media language, the structure of a text/article/film/video/...)
Analysing the effects of media (e.g. influence on purchasing behaviour, undesired effects such as hate or addiction)
Evaluating media content taking into account various criteria (e.g. accuracy of information, comparison of information, social and cultural background, appreciation of aesthetic aspects)
5. On a scale of 1 to 5, where 1 is totally unreliable and 5 is totally reliable, how reliable would you rate the information in the following media? *
1
2
3
4
5
Newspapers
Television
Radio
The Internet
6. Do you believe there are differences in the way that the same or related information is portrayed by the different media below? *
Yes
No
Don't know
Different television channels
Different radio channels
Different newspapers
Different websites on the Internet
7. When you notice such differences in the way that the same or related information is portrayed by different sources, what do you usually do …? Tick all the options that apply to you. *
Required
8. When you visit new websites, which if any of these things do you do? Tick all the options that apply to you. *
Required
9. In the past three months, have you used the Internet for the following purposes? Tick all the options that apply to you. *
Required
10. Have you currently got any of these? Tick all the options that apply to you. *
Required
11. In the past year, have you created any of the following yourself? Tick all the options that apply to you. *
Required
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