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In Adobe Marketo Engage, what is the primary purpose of the Audit Trail feature?
1 point
To track changes made to assets such as emails and landing pages
To monitor website traffic in real-time
To automate lead scoring processes
To create visual workflows for marketing campaigns
Clear selection
In Adobe Marketo Engage, what is the primary distinction between users and roles?
1 point
Users have access to specific assets, while roles define their level of permissions and responsibilities.
Users are only able to view reports, while roles can create and edit assets.
Users represent individual contacts, while roles represent organizational hierarchies.
Users can only access the system via a web browser, while roles can use the desktop application.
Clear selection
Which of the following CRM platforms offers native synchronization with Adobe Marketo Engage?
Choose all that apply
1 point
Salesforce
HubSpot
Zoho CRM
Microsoft Dynamics 365
If a marketing team wants to find where a specific lead's engagement history is referenced within Adobe Marketo Engage, which feature should they use?
1 point
Lead Database
Campaign Inspector
Program Analytics
Opportunity Explorer
Clear selection
Which of the following is NOT a step in setting up an email campaign in Marketo?
1 point
Designing the email template
Creating a Smart List
Setting up A/B testing
Integrating with Google Analytics
Clear selection
Which report in Marketo provides insight into email performance metrics such as open rates and click-through rates?
1 point
Lead Performance Report
Program Performance Report
Email Performance Report
Landing Page Report
Clear selection
What could be a potential root cause if emails are not being delivered to a segment of your leads?
1 point
Incorrect Smart List criteria
Inactive landing page
Missing lead source
Excessive use of tokens
Clear selection
What is the primary function of Webhooks in Marketo?
1 point
To send data to external systems
To schedule email campaigns
To create dynamic content
To manage lead scoring
Clear selection
What are the benefits
of using Global Assets in Marketo?
Pick two
1 point
They allow for the centralized management of assets for use across multiple programs
They enable the creation of static lists
They provide advanced reporting capabilities
They make lead scoring more scalable
In Marketo, what is the purpose of lead scoring?
1 point
To assign a numerical value to leads based on their actions and behaviors
To generate new leads
To organize leads alphabetically
To automate email responses
Clear selection
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