Investigating the Moderating Influence of Advertising Effectiveness on Perceived Risk and Attitude toward Fake Mobile Advertisements on the Download Intention of Millennials in Metro Manila, Philippines
Greetings in St. La Salle!

We are undergraduate students from De La Salle University - Manila, taking Thesis 2 (THSBUS2 K34). 

In partial fulfillment of the course requirements, we are conducting a survey that investigates the Moderating Influence of Advertising Effectiveness on Perceived Risk and Attitude on the Download Intention of Millennials in Metro Manila, Philippines. 

To be qualified to answer this survey, you should be (1) a mobile phone user, (2) an individual aged between 27-42 within the Millennial Generation, (3) is working or living in Metro Manila, and/or (4) have experience and are aware of mobile phone advertisements. The data collected will not shared with other entities other than the purpose of this study.

Thank you for your participation and stay safe!

Should you have any questions and concerns, feel free to email us:

MORALES, Kaitlin Nikka S. (kaitlin_morales@dlsu.edu.ph)
REGIDOR, Ma. Danlia H. (ma_danlia_regidor@dlsu.edu.ph)
SALAZAR, Astraea D. (astraea_salazar@dlsu.edu.ph)
SISON, Sophia Ysabel G. (sophia_ysabel_sison@dlsu.edu.ph)


Once again, thank you very much for your participation!
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DATA PRIVACY CONSENT

Pursuant to the Data Privacy Act (DPA) of 2012, and its Implementing Rules and Regulations (IRR) effective since September 9, 2016, I hereby authorize the herein researchers to store and use my data for the purpose and execution of their thesis for THSBUS1 class. As such, I allow them to: (1) use my personal data for this research activity, and (2) retain my information for reasonable time, until research has been concluded. I agree and understand that my information will be deleted or disposed appropriately at the conclusion of their research, as I am also assured that necessary precautions will be taken by the researchers to protect my personal information.
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