Companies that consistently achieve revenue performance in both up and down markets create greater shareholder value. Achieving accelerated, predictable and sustainable revenue performance requires the right marketing and sales capabilities - a Revenue Architecture.

This Revenue Grader helps rapidly identify strengths, weaknesses and opportunities across the 9 Revenue Architecture dimensions. It is a top-down approach to help prioritize areas of focus and development and to establish a benchmark to build from over time.

The Grader takes about 30 minutes to complete.

For each of the 9 dimensions, there are 3 process best practices with a capability maturity scale (27 in all). Mark your current state maturity using this scale.


1) Not Started
2) Starting
3) Building
4) Invested
5) Engaged


While considering your capabilities, you may also want to note any initiatives or actions you would like to pursue.

For priority dimensions, Revenue Architects can provide additional insights, best practices or execution support to help you enhance capabilities. We also offer consulting and agency services to design your Revenue Architecture and execute marketing and sales programs.