Consumer perception and the prevalence of disability representation within social media and digital advertising in the UK.

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A questionnaire surrounding the impact of consumer behaviour in relation to disability representation

Consent Agreement

We are students of the University of Derby, carrying out research as part of students' Dissertation. We will be asking a number of questions surrounding Consumer behaviour and disability representation. The survey will take approximately 10 minutes to complete. It will not ask you for personal details that might identify you thereby insuring anonymity. All data will be kept within accordance with GDPR regulations.

You are not required to answer all questions and you are free to withdraw from the research, To enable you to withdraw please make a note of the Unique Identifier Code. so that your responses can be identified and withdrawn, You would need to contact the lead researcher by email at 100531545@unimail.derby.ac.uk within 14 days of completing the questionnaire.

All participants must be over the age of 18.

Consent Agreement- I do agree with the above consent agreement statement and freely and voluntarily agree to participate in this research.
*

Yes

Required

Unique Identifier Code: Please provide a unique code based on the last two characters of your postcode and the last three digits of your mobile phone number. This can be used to withdraw you from the research project within 14 days of completing the data by emailing the code to the lead researcher. Example- Post code: DE22 1GB. Mobile number: xxxxxxxx245. Code is (GB245)
*

Demographics

To get a better understanding of who is answering the questionnaire

How do you identify?

Male

Female

Non-binary

Prefer not to say

Other:

Clear selection

How old are you?

18-25

26-33

34-41

42-50

Clear selection

What job do you do?

Do you consider yourself disabled?

Yes

Prefer not to say

Clear selection

Do you know someone with a disability?

Yes

Maybe

Clear selection

Commonality

Some questions about how common representation is

I recall seeing an ad with someone with a disability in the last 6 months

Strongly Disagree

Strongly Agree

Clear selection

I believe that the disabled person was a 'main character'.

Strongly Disagree

Strongly Agree

Clear selection

What platform(s) did you see it on

Which brand(s) was the ad for?

I can recall any ad featuring people with a disability

Strongly Disagree

Strongly Agree

Clear selection

I believe that the disabled person was a 'main character'.

Strongly Disagree

Strongly Agree

Clear selection

What platform(s) did you see it on?

Which brand(s) were they for?

Feelings

This section is to gauge how participants feel about disability representation in ads

I feel a sense of fear when I see these ads

Strongly Disagree

Strongly Agree

Clear selection

I feel a sense of anger when I see these ads

Strongly Disagree

Strongly Agree

Clear selection

I feel a sense of joy when I see these ads

Strongly Disagree

Strongly Agree

Clear selection

I feel a sense of sadness when I see these ads

Strongly Disagree

Strongly Agree

Clear selection

I feel a sense of disgust when I see these ads

Strongly Disagree

Strongly Agree

Clear selection

I feel a sense of surprise when I see these ads

Strongly DIsagree

Strongly Agree

Clear selection

Progress

This section asks about whether you think businesses have made progress surrounding disability

I believe that companies have made progress surrounding disability representation

Strongly Disagree

Strongly Agree

Clear selection

I believe that companies want to make genuine changes to benefit disabled people

Strongly Disagree

Strongly Agree

Clear selection

Are there any other thoughts or feelings you have surrounding the topic?

Submit

Clear form

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