Frame 4 (Inform the masses) - survey

Hello, and thank you for taking the time to participate in this survey! This survey is aimed towards testing the viability of targeted promotion in events.

Your insights will help evaluate how new ticket options can enhance festival experiences and better meet the needs of attendees like you. 

*Your responses will remain anonymous, ensuring honest and open feedback.* 

This survey should only take a few minutes, and your participation is greatly appreciated. 

Thank you for contributing to this research!
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Are you familiar/ have you ever heard of PIV records and PIV festival?
Clear selection

Do you currently perceive PIV festival as having a unique or high-status reputation? Why or why not?

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What specific aspects of a festival’s experience would you want to know more about before purchasing a ticket? (e.g., lineup, festival theme, location, amenities)

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Would you find it valuable to see a promotional campaign that highlights what makes this festival unique?

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How important is it to you to understand a festival’s reputation or what sets it apart before buying a ticket?

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Very important
Not at all

What would make an informative campaign feel more engaging to you (e.g., testimonials, behind-the-scenes footage, artist interviews)?

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Which aspects of the festival experience would you find most engaging to learn about? (e.g., stages, artist lineup, crowd atmosphere, festival history)

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Would videos, visuals, or stories about the festival’s previous editions interest you?

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How likely would you be to watch content that showcases past attendee experiences or testimonials? *
Very Likely
Not at all

Where do you typically find information about festivals you might want to attend? (e.g., social media, festival websites, recommendations)

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Would targeted ads or social media campaigns on platforms like Instagram, TikTok, or YouTube be likely to grab your attention?

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How important is it for you to have all festival information available in one place (e.g., a dedicated website, app)?

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Very Important
Not at all

How much does seeing authentic attendee reviews or user-generated content affect your perception of a festival’s value?

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A lot
Not at all

How would hearing directly from artists or the festival organizers impact your interest?

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Very likely
Not at all

Would you trust the festival’s own promotional materials to give an accurate picture of the experience, or would you prefer third-party reviews or influencer opinions?

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Would you like to know about festival amenities (e.g., VIP areas, food and drink options, sustainability initiatives) through the campaign? which ones?

Would you be interested in content that covers the festival’s origin, mission, or history?

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Not at all
Very interested

How appealing would it be to see “day-in-the-life” style videos or guides that help first-time attendees understand what to expect?

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Very Appealing
Not at all

Do you think it’s important for a festival to highlight its specific musical style or unique crowd experience?

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How important is it to know what distinguishes this festival from other similar events?

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very Important
not at all

Would having a clear understanding of the festival’s scale, crowd size, or main attractions make you feel more comfortable buying a ticket?

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If you saw a promotional campaign that effectively explained the festival experience and its unique elements, how much more likely would you be to attend?

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Very likely
Not at all

What impact do you think this type of campaign would have on your perception of the festival’s quality and value?

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Large impact
No impact whatsoever
How would you feel about recommending this festival to others if you felt well-informed by a campaign? *
Thank you once again, you made it to the end of the survey.

Please leave your phone number or social @ if you'd be willing to attend an online focusgroup/interview concerning this survey :)

*your personal info will NOT be saved or used maliciously.
It won't be saved and will only be used to contact you with regard to an interview*

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