Crisis Conversations Week 4: Branding in the Era of Covid-19
Thursday, May 21st at 6PM
Matt Williams will discuss both the idea of branding in general and how that specifically applies in the era of Covid-19. Spend time discussing with other businesses, W&M experts, and W&M business students during this interactive session Hands-On Zoom Session!
Matt Williams is a visiting Clinical Professor of Marketing for W&M MSOB. He holds a BBA in Marketing from William & Mary and an MBA from Northwestern University. He spent 30 years in advertising and was the CEO of The Martin Agency, the 25th largest agency in the US and one of the most creatively recognized agencies in the world, from 2013-2018.
Matt has also been integral to the development of the Mason Schools’ first online Masters of Marketing. He has a passion for brand management and brings a wealth of knowledge in communications strategy, integrated marketing, digital strategy and leadership.