SM2C Social Media & Marketing Challenge 2022 Santa Cruz Beach Boardwalk & F4i

Judges First & Last Name *

Sondra Woods

Wai-ling Quist

Karley Pope

Carrie Luther

Marissa Lowenberg

Angelo Belenson

Eleeza Buesa

Timothy Perez

Freddie Kao

Bianca Pallen

Other:

Judging Date

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Social Media & Marketing Plan being judged *

SM2C Scoring Scale

Judging Suggestions & Resources:

Split your screen and watch the client presentation while you follow along with the slide deck PDF
If the project answers the question better in the video than in the PDF, give credit for response.
The full presentation get's it's own score as well, around persuasive sales pitch techniques, as well as NOT READING RIGHT FROM THE SCREEN/ SLIDE DECK.
This year's project SPECIFICALLY was to write an employee recruitment campaign. All projects should be hyper-focused on all collateral being aligned to that goal/ theme/ need.
Here is the 2022 SCBB Client Scenario if you need clarification of the project or resources.
Want to print a larger copy of the Full Rubric Criteria? Here's the PDF of the full SM2C Rubric 2022 here.

1. Slide Deck Client Presentation: Team Introduction & Current Brand Summary & Analysis (5% of score) *

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Exceeds Expectations

Judge/ Assessors Comments about Introduction & Current Brand Summary & Analysis Section 1 *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

2. Slide Deck Client Presentation: Target Market, Customer(10% of score) *

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Judge/ Assessors Comments about Target Market, Customer Section 2 *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

3. Creative Campaign Theme, Logo & Slogan (10% of score) *

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Judge/ Assessors Comments about Section 3 Creative Campaign Theme, Logo & Slogan *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

4. New Campaign Branding Board (10% of score) *

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Judge/ Assessors Comments about new campaign branding board Section 4 *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

5. Unique 11 x 17 Poster & Trifold Brochure (10% of Score) *

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Judge/ Assessors Comments about Unique 11 x 17 Poster & Trifold Brochure Section 5 *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions and comments.

6a. Section 6a: December-May 6/12 Months Social Media Campaign Posts (minimum 1 platform) (10% of score) *

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Judge/ Assessors Comments about Section 6a: December-May 6/12 Months Social Media Campaign Posts (minimum 1 platform) (10% of score) *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

Section 6b:June-November 6/12 Months Social Media Campaign Posts & Projected Engagement (minimum 1 platform) (10% of score) section(s) *

Not unique, project is already a business

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Exceeds Expectations totally new idea for this area, or unique twist on a current idea

Judge/ Assessors Comments about Section 6b:June-November 6/12 Months Social Media Campaign Posts & Projected Engagement (minimum 1 platform) (10% of score) section(s) *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

7. Campaign Promotional Item (Minimum 1 design & Budget) (5% of score) *

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Judge/ Assessors Comments about Campaign Promotional Item *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

8a. Written Slide deck Presentation / PDF Slide Deck (10% of Score) *

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Exceeds Expectations

Judge/ Assessors Comments about Written Slide deck Presentation /PDF Slide Deck Section 8a *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

8b Slidedeck: Persuasive Recorded Campaign Pitch Video of Presentation/ Presentation Skills >15 min (10% of Score) *

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Judge/ Assessors Comments regarding persuasive pitch recorded presentation/ presentation skills in video recording. Section 8b *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

9a. Advertising: 1 Minute Campaign Commercial / PSA (5% of Score) *

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9b. Advertising: TikTok Advertisement (5% of Score) *

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Judge/ Assessors Comments regarding 1 minute commercial/PSA recording & TikTok Section 9 *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

** Bonus Points: Did this Social Media and Marketing Campaign go above and beyond in any area above? if so you may award an additional 1-3 points. Bonus points MUST be accompanied by an explanation by the judge awarding. (next question) *

No bonus points awarded

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Exceeded expectations above and beyond in 1 or more areas of the requirements

Judge/ Assessors Comments regarding suggested bonus points for this project *

If you have no feedback for these participants and are allocating NO bonus points, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions and comments.

**Judge/ Assessors Comments regarding overall project *

If you have no feedback for these participants, please put n/a in the response. Participants get a copy of this feedback so we encourage suggestions, observations, positives feedback and recommended changes.

Be sure to hit submit! Remember you can use the link sent to you to go back and calibrate scores if needed prior to the end of the judging window.