Amazon Shopping 5D Assessment
This is a sample 5D Assessment. 

Imagine you want to purchase a 42" television from Amazon. To do this, you would need to search for possible products, and compare them using the descriptions and customer reviews.

Although this is a contrived situation, by filling out the 5D Assessment and examining the results, you will get a good sense of how it works. 

If you want to refresh your memory of how Amazon works, you can view it here: amazon.com which will open in a new tab.
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The Amazon website enables me to locate and buy exactly the product I want.
Disagree
Agree
Clear selection
What would improve your ability to find the perfect product for your needs?
Finding the right product on Amazon is efficient. I can quickly locate and compare products without wasting time or effort.
Disagree
Agree
Clear selection
What would make finding the right product quicker and more efficient?
Shopping on Amazon easy.
Disagree
Agree
Clear selection
What would make shopping simpler and more intuitive?
Shopping on Amazon is pleasant. I am never frustrated or annoyed.
Clear selection
What would make shopping on Amazon more pleasant and engaging?
I have total confidence in the accuracy of the descriptions and customer reviews. 
Disagree
Agree
Clear selection
How could Amazon reduce any concerns you might have?
Overall, how pleased are you with Amazon shopping?
Low
High
Clear selection
What other suggestions can you share?
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