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Brand Identity Scorecard
A solid brand provides a strong foundation for your entire business.
Review each statement and assign an honest score for that area.
At the bottom, record any goals that come to mind as you complete the Scorecard.
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1. We have a clear written description of our services, who we work with, how we work, and several reasons why someone might want to work with us.
Not at all
1
2
3
4
5
Stellar
Clear selection
2. We have a written description of the changes clients are able to make through working with us: their "before" and "after".
Not at all
1
2
3
4
5
Stellar
Clear selection
3. We have a written buyer profile for each type of client who would be ideal for our services and approach, including their demographics, mindset, values, interests, social media preferences, and so on.
Not at all
1
2
3
4
5
Stellar
Clear selection
4. We have a written our "Founder Story" that describes how we got started and the "Big Why" behind what we do.
Not at all
1
2
3
4
5
Stellar
Clear selection
5. We have a well-designed, user-friendly business website, landing page, and/or social media home page.
Not at all
1
2
3
4
5
Stellar
Clear selection
6. Owner and managers or associates each have a professional headshot, a well-crafted business bio, and verbal introduction.
Not at all
1
2
3
4
5
Stellar
Clear selection
7. We have a video or videos where we talk directly to our audience(s) about topics that are important to them.
Not at all
1
2
3
4
5
Stellar
Clear selection
8. We have a series of touch points that help potential clients get to know us - even before they're ready to buy - as they evolve from a stranger into a fan and ambassador for us.
Not at all
1
2
3
4
5
Stellar
Clear selection
9. We have an organized set of ideas re issues our clients care about, that we can draw on for talks, seminars, interviews, blog posts, or articles.
Not at all
1
2
3
4
5
Stellar
Clear selection
10, We have collected success stories from satisfied clients. For example testimonials, videos, case studies, or starred ratings.
Not at all
1
2
3
4
5
Stellar
Clear selection
Review your answers. Choose an item you'd like to improve over the next 3 months. What actions do you need to take that will help you to go up the scale one number?
Your answer
Option 1
Clear selection
Which of these improvements need to happen first?
Choose
Priority 1
Priority 2
Priority 3
All other priorities.
Which improvements can wait til later in the year?
Your answer
Brand development priorities for...
Choose
Month 1 (present)
Month 2
Month 3 or end of quarter
A copy of your responses will be emailed to the address you provided.
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