Green, lean & clean - from your own local farm

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We are an upcoming urban farm in Singapore and are working hard to bring flavorful, locally grown and zero-pesticide salad greens and herbs delivered to your doorstep. Our community-based neighborhood farm will be nestled on an accessible rooftop in the heart of Singapore and we can't wait to welcome all of you to visit us and explore where your delicious greens come from!

We are excited to hear your suggestions today and we thank you for taking the time to share your views in this quick survey!

Which leafy greens do you consume the most of at home?

How many meals do you cook at home in a week?

Almost all meals on a daily basis (> 10 meals / week)

Most days a week (5-10 meals /week)

Rarely (<5 times a week)

Clear selection

How often do you have salads at home (home delivered or self prepared)?

Daily

2-3 times a week

2-3 times a month

Once a month or lesser

Clear selection

Who is the primary shopper for groceries at your house? Which age group bucket do they fall in?

20-30

30-40

40-50

> 50

Clear selection

When do you/ the primary shopper make your grocery purchases?

In-person over the weekend

In-person during the week

Online orders delivered at home

How often do you purchase salad leaves mix (e.g. lettuce, kale, rocket, baby spinach)?

Once a week

2-3 times a week

Once a month

Less than once a month

Clear selection

What is the usual quantity of salad leaves you purchase in each transaction?

One individual salad box (~150g)

2-3 salad boxes

More than 2-3 salad boxes each time

Clear selection

How often do you purchase herbs (e.g. basil, mint)?

Once a week

2-3 times a week

Once a month

Less than once a month

Clear selection

What is the most common way you make these purchases?

Online - Redmart

In-store at Fair Price

In-store at Cold Storage

Online - Other Market Places

Online - Grab Mart

Other in-store purchases

Wet Markets

Clear selection

What influences your decision in selecting salad greens & herbs?

I usually pick familiar / regularly purchased brands

I usually specifically look for organic/ non-GMO & pesticide-free food

I have a preference for locally grown produce

The brand or location of produce doesn't influence my decision as much as price

Recommendations from a friend or family member

Choose three of the top attributes for your selection of salad greens & herbs:

Freshness

High nutritive content

Locally grown

Environmentally friendly packaging

Non-GMO

Convenient Ready-to-eat cut vegetables and greens

Less chemicals

Aesthetics

Imported from Europe/ Australia/ US

Which of these monthly subscription models for healthy leafy greens & salads would you be most inclined to enroll in? All produce will be harvested locally on a same-day basis & delivered to your doorstep

Daily for one month

Weekly bundle for one month

Weekly bundle for 3-6 months

I would not be keen to consider this

Clear selection

Which of these bundles are you more likely to enroll in on a regular subscription?

Daily/ weekly subscription for Ready to eat Salad Mixes only

Weekly basket of Asian Greens, Salad Mixes & Herbs

Daily/ weekly subscription for Asian Greens only

Clear selection

How much would you be willing to spend for your monthly household consumption of ultra fresh, locally-produced leafy greens?

< SGD 30

SGD 30-50

SGD 50-80

> SGD 80

Clear selection

Do you currently have a monthly subscription for any regular groceries or produce (eg fruits, coffee, dry foods?)

Yes

No - but I would consider it for good quality produce & convenience

Clear selection

Any salad greens or herbs you would like to see more of in Singapore? (e.g. dill, tarragon, lettuce varieties) *

How do you feel about the current options available for salad mixes, lettuce and greens?

Could be fresher - it doesn't last too many days in my fridge

Could use more environmental friendly packaging (ie non plastic)

Would like to see a larger variety so we can try new flavours and recipes

Could be less expensive

No complaints!

Would you like to be informed of exclusive subscription discounts and community events at your local farm? Help us keep you updated! Please share your email address:

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