Sponsor Application | Motley Brews Annual Partnership Application 
To view our Partnership Deck and all other materials, please view the 2024 Partnership Deck.


Motley Brews is an annual food and beverage event series in Las Vegas that provides guests local experiences on a grand scale.  The Motley Brews event series is produced by Production Theory, a premiere event production + fabrication company for imagining, creating and executing signature event experiences for top-tier clients. Production Theory has been turnkey responsible for some of the most notable client experiences in the nation to include the MLS All-Star Skills Competition, Vegas Golden Knights, Las Vegas Raiders and many others.

The Motley Brews brand was established in 2010 as an early pioneer in local Las Vegas event culture and as an alternative to Strip tourism experiences. Motley Brews events attract nearly 20,000 local, regional and national attendees each year.

Motley Brews will produce two annual events in 2024:

The Great Vegas Festival of Beer  (8,000 attendees)

Date/Time: 
Saturday, April 06, 2024
2PM - 7PM

Location:
Downtown Las Vegas Events Center
200 South 3rd Street
Las Vegas, NV 89101

One of Las Vegas' most celebrated events for locals and out-of-town guests looking for Las Vegas culture, the 12th Annual Great Vegas Festival of Beer is Motley Brews' flagship event.  Sprawling across 200,000 SF of a “city streets meets green grass” venue in the heart of Downtown Las Vegas. Features hundreds of craft beers, ciders and other libations for your exploratory journey. Add dozens of amazing chefs, mixologists, and over-the-top VIP experience and vibes that only Motley Brews can provide, you’ve got the sheer greatness of Great Vegas.

Downtown Brew Festival  (5,000 attendees)

Date/Time:
Saturday, October 19, 2024
4pm-9pm

Location: 
Clark County Amphitheater
500 S. Grand Central Pkwy

One of Las Vegas' most celebrated events for locals and out-of-town guests looking for Las Vegas culture, the 12th Annual Downtown Brew Festival is Motley Brews' flagship event.  Sprawling across 200,000 SF of a “city streets meets green grass” venue in the heart of Downtown Las Vegas. Features hundreds of craft beers, ciders and other libations for your exploratory journey. Add dozens of amazing chefs, mixologists, and over-the-top VIP experience and vibes that only Motley Brews can provide, you’ve got the sheer greatness of Great Vegas.

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GREAT VEGAS FESTIVAL OF BEER - APRIL 6, 2024 - Video
GREAT VEGAS FESTIVAL OF BEER - APRIL 6, 2024 - FESTIVAL GROUNDS
GREAT VEGAS FESTIVAL OF BEER - APRIL 6, 2024
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*PREMIUM TIER SPONSORSHIPS*
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+PRESENTING SPONSOR
-30'x30' premium space in the center of the festival 
-Custom activation build by Production Theory (our in-house creative design + fabrication brand)
-Logo on all tasting cups (10,000 pieces)
-Logo on wristbands (10,000 pieces)
-Logo on all marketing material to include Title Sponsor on main lockup Great Vegas logo
-Logo on all social media graphic headers as Presenting Sponsor
-Logo on all social media graphic headers as Presenting Sponsor
-Presenting sponsor announcement included on all email blasts to over 100,000 person database (six minimum)
-Logo on all social media graphic headers as Presenting Sponsor
-Dedicated Social media posts to all followers on Instagram and Facebook w/ advertising spend
-Twenty (20) GA tickets to Great Tasting on Saturday
-Twenty (20) Early Entry tickets to Great Tasting on Saturday
-Twelve (20) VIP tickets to Great Tasting on Saturday

+SIGNATURE EXPERIENTIAL ACTIVATION
-20'x20' premium space located in Motley Field
-Exclusive Sponsor for industry category
-Custom activation build by Production Theory (our fabrication and decor brand) valued at $5,000
-Front page logo on Great Vegas Festival website
-One announcement from Main Stage naming brand
-Logo included on all email blasts to over 100,000 person database (six minimum)
-Dedicated Social media posts to all followers on Instagram and Facebook w/ $100 advertising spend
-Ten (10) Early Entry tickets to Great Tasting on Saturday
-Six (6) VIP tickets to Great Tasting on Saturday


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*SPECIALTY ACTIVATION SPONSORSHIPS
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+SILENT DISCO
-40'x40' elevated space with a bird's eye view of the festival
-100 headphones featuring logo branding on the left and right earphones
-Logo included on all email blasts to over 100,000 person database (six minimum)
-Logo on sponsor page of Great Vegas Festival website
-Inclusion on "Motley Experiences" portion of website
-Social media posts to all followers on Instagram and Facebook
-Four (4) GA tickets to Great Tasting on Saturday
-Four (4) VIP tickets to Great Tasting on Saturday
-Four (4) Staff badges

+KARAOKE SPONSORSHIP
-40'x40' space in covered area of festival
-Karaoke stage with branded backdrop of choice
-Logo on sponsor page of Great Vegas Festival website
-Logo included on all email blasts to over 100,000 person database (six minimum)
-Inclusion on "Motley Experiences" portion of website
-Logo on sponsor page of Great Vegas Festival website
-Social media posts to all followers on Instagram and Facebook

+DEALERSHIP SPONSORSHIP
-Up to 2 vehicles located in Premium space in festival (client choice) on Friday & Saturday
-Logo included on all email blasts to over 100,000 person database (six minimum)
-Social media posts to all followers on Instagram and Facebook
-Ten (10) GA tickets to April 23 Great Tasting
-Four (4) VIP tickets to Great Tasting on Saturday
-Four (4) Staff badges

+VIP SPONSORSHIP
-10'x10' space in VIP area with a discerning crowd spending up to $150 per ticket holder
-Logo on sponsor page of Great Vegas Festival website
-Six (6) VIP credentials to Great Tasting on Saturday


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*SPACE ONLY SPONSORSHIPS*

+MOTLEY FIELD PREMIUM
-10'x10' or 10'x20' space in grass area of venue
-Two(2) GA credentials to Great Tasting on Saturday
-Logo on sponsor page of Great Vegas Festival website

+STREETSCAPE
-10'x10' or 10'x20' space in Gastropub area of festival
-Two (2) GA credentials to Great Tasting on Saturday
-Logo on sponsor page of Great Vegas Festival website

+FOOD TRUCK
-10'x20' in the Gastropub lot on 3rd Street
-Logo on Culinary page of Great Vegas Festival website
-SNHD Station set up by Motley Brews
-50AMP power 

+CULINARY (Non-food truck)
-10'x10' Streetscape space on 3rd Street 
-Logo on Culinary page of Great Vegas Festival website
-SNHD Station set up by Motley Brews
-Standard 110V power w/ two 20A circuits

For custom packages to fit your needs, please reach out to partnerup@productiontheory.com.
Great Vegas Festival of Beer - Sponsorship Options *
DOWNTOWN BREW FESTIVAL - OCTOBER 19, 2024
DOWNTOWN BREW FESTIVAL - OCTOBER 19, 2024
See Footprint Map above for location information.
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*PREMIUM TIER SPONSORSHIPS*

+PRESENTING SPONSOR
-10'x20' space located center of grass (best location in venue) with extended 10'x20' outdoor front space (for display, interactive games, etc.)
-8' table located in VIP Lounge (optional)
-Custom activation creative and build by Production Theory (our fabrication and decor brand) valued at $10,000
-Logo on all tasting cups (5,000)
-Logo on wristbands (5,000)
-Front page logo as Presenting Sponsor on Downtown Brew Festival website
-Two announcements from Stage naming brand for Presenting Sponsorship
-Video Projection with logo animation
-Presenting sponsor logo included on all email blasts to over 100,000 person database (six minimum)
-Logo on all social media graphic headers as Presenting Sponsor
-Dedicated Social media posts to all followers on Instagram and Facebook w/ $250 advertising spend
-Ten (10) GA tickets to Downtown Brew Festival
-Ten (10) Early Entry tickets to Downtown Brew Festival
-Ten (10) VIP tickets to Downtown Brew Festival
-Six (six) staff badges

+SIGNATURE EXPERIENTIAL ACTIVATION
-20'x20' space located in grass
-Custom activation build by Production Theory (our fabrication and decor brand) valued at $2,500
-Front page logo on Downtown Brew Festival website
-One announcement from Main Stage naming brand
-Logo included on all email blasts to over 100,000 person database (six minimum)
-Dedicated Social media posts to all followers on Instagram and Facebook w/ $100 advertising spend
-Ten (10) Early Entry tickets to Downtown Brew Festival
-Six (6) VIP tickets to Downtown Brew Festival

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*SPECIALTY ACTIVATION SPONSORSHIPS*

+SILENT DISCO
-40'x30' space located with a bird's eye view of the venue
-100 headphones featuring logo branding on the left and right earphones
-Logo included on all email blasts to over 100,000 person database (six minimum)
-Logo on sponsor page of Downtown Brew Festival website
-Social media posts to all followers on Instagram and Facebook
-Four (4) GA tickets to Downtown Brew Festival
-Four (4) VIP tickets to Downtown Brew Festival
-Four (4) Staff badges

+KARAOKE STAGE
-20'x30' space located near the festival entrance
-Stage with lights and karaoke system (one of the most popular activations at the festival)
-Backdrop Banner
-Seating for 8 with table
-Stage with lights and karaoke system (one of the most popular activations at the festival)
-Logo on sponsor page of Downtown Brew Festival website
-Social media posts to all followers on Instagram and Facebook
-Four (4) GA tickets to Downtown Brew Festival
-Four (4) VIP tickets to Downtown Brew Festival
-Four (4) Staff badges

+DEALERSHIP SPONSORSHIP
-Two spaces for vehicles in prime area by the VIP Lounge
-Two (2) dedicated 20'x4' banners in the front flanking the stage (client provides or at Motley cost)
-Logo included on all email blasts to over 100,000 person database (six minimum)
-Social media posts to all followers on Instagram and Facebook
-Six (6) GA tickets to Downtown Brew Festival
-Two (2) VIP tickets to Downtown Brew Festival
-Four (4) Staff badges

+MAIN STAGE SPONSORSHIP
-Two (2) 20'x4' banners under the canopy in prime position flanking the stage
-10'x10' space by the stage for activation
-Logo included on all email blasts to over 100,000 person database (six minimum)
-Logo on front page of Downtown Brew Festival website
-Social media posts to all followers on Instagram and Facebook
-Six (6) GA tickets to Downtown Brew Festival
-Two (2) VIP tickets to Downtown Brew Festival
-Four (4) Staff badges

+VIP SPONSORSHIP
-10'x10' space in VIP area with a discerning crowd spending $100+ per ticket holder
-Logo on sponsor page of Downtown Brew Festival website
-Four (4) VIP credentials to Downtown Brew Festival


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*SPACE ONLY SPONSORSHIPS*

+PREMIUM GRASS
-10'x10', 10'x20', 20'x20' space in grass area of venue
-Two(2) GA credentials to Downtown Brew Festival
-Logo on sponsor page of DBF website

+OUTER RING
-10'x10' or 10'x20' space in covered outer ring area of venue
-Two(2) GA credentials to Downtown Brew Festival
-Logo on sponsor page of DBF website

+FOOD TRUCK
-10'x20' in Festaurant Row
-Logo on Culinary page of Great Vegas Festival website
-SNHD Station set up by Motley Brews
-50AMP power 

+FOOD VENDOR (non-Food Truck)
-10'x10' in Festaurant Row
-Logo on Culinary page of DBF website
-SNHD Station set up by Motley Brews

For custom packages to fit your needs, please reach out to partnerup@productiontheory.com.
Downtown Brew Festival - October 19, 2024 *
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