Market Research Survey

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Market Research Survey - Eyewear

Hello!
Thank you for opting to complete this survey. It will help us immensely to research our target market within the eyewear industry. The total estimated duration is 3-5 minutes. We appreciate your input

Which age group do you belong to? *

Under 15

15-25

25-35

35-45

45-55

55-65

65+

Prefer not to say

Please select your occupation *

Student

Athlete

Full time employment

Part time employment

Unemployed

Prefer not to say

Other:

Which annual income group do you fall under?

Under $10,000 USD

10,000 - 29,000 USD

30,000 - 49,000 USD

50,000 - 70,000 USD

70,000 - 100,000 USD

Greater than 100,000 USD

I'm not sure

Prefer not to say

Other:

Clear selection

Which country are you located in? *

Do you consider yourself to be an athletic/fit person? *

Yes

Maybe

Other:

How often do you participate in sports and fitness related activities? *

Very often

Often

Sometimes

Rarely

Other:

Do you wear glasses, contact lenses or any other form of vision aids *

Yes

Not yet, but I plan to soon

Yes, but not as a vision aid

Other:

Which of the following statements regarding eyewear do you agree with the most? *

I only wear eyewear because I need to (eg. as a vision aid)

I wear eyewear because I need to but I also believe it's a part of fashion/aesthetics

I wear eyewear mostly for fashion/aesthetic purposes

I don't wear eyewear

Other:

Would you be interested in purchasing eye glasses designed for people who are active and into sports/fitness? Think of this like activewear - but for eyewear. These would be similar to regular glasses but made with an 'athletic' aesthetic, lightweight frame and a design to prevent them from sliding down easily while moving or sweating. *

Yes

Maybe

I prefer contact lenses for sports and fitness

I'm not necessarily an active person but I'm still interested in these

As a follow up to the previous question, how interested would you be in such eyewear on a scale of 1-10? *

If you already own such eyewear OR are trying to find such eyewear to purchase, please choose the statement which you agree with the most. If not, you may skip this question

Athletic eyewear is easy to find and there is enough suitable variety

Athletic eyewear is easy to find but there is not enough variety or innovation

Athletic eyewear is difficult to find

Other:

Clear selection

Do you require specific eyewear for sports eg. Ski goggles, Cycling glasses, Squash glasses etc.

Yes

Other:

Clear selection

Have you ever bought eyewear online?

Yes

No, but I would consider it

I don't wear any form of eyewear

Clear selection

If you answered 'No' in the previous question, please briefly explain why not

If you wear glasses, how much would you normally be willing to spend on a pair of glasses? You may answer in any currency but please mention the currency

Is there anything else you'd like to tell us regarding your thoughts on eyewear or the eyewear industry?

Thanks for making it to the end of this form! Would you like to share any feedback on improving this survey? (Optional)

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