Nonprofit Homepage Hook Survey
I am helping a nonprofit revise the hook section on their homepage. The purpose of a hook is to grab the reader's attention and make you curious about what the organization has to say next. The purpose of this survey is to get your perspective. Please be as honest as possible, thank you for your time!
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What gender do you identify as? *
What is your age? *
What are your views on peace? Do you think it's possible? *
Please read the following hook section on a nonprofit's homepage.
Timmy believed peace is possible.
Most of us want peace—
in our homes, in our communities, in our world.
But do you ever wonder how peace can really be possible?
Especially when so much bullying, war,
and unkindness headline the daily news?
You're not alone.

That's where we come in.
Timmy's Foundation is here to support
individuals and families,
educators and community leaders,
—young and old—
on personal journeys toward
peace, purpose, and play.

Inspired by the legacy of Timmy L.S. Finelli,
we offer resources and create communities where
you can find inspiration, information, and
connection with others.

Join us and explore ways to cultivate peace as a
choice from within and with others, to find and follow
your purpose, and to embrace joy and celebrate
life with hope and playfulness.
You are not alone on these pathways.
Let's journey together.
What are your initial impressions? If you saw this on a homepage, what would you think? Please be as honest as possible. *
If you read this on the homepage, would it interest you to learn more and explore the website? *
Please explain your answer to the previous question.  *
What do you like about it? *
What do you dislike? *
How would you improve it? Any ideas, suggestions, or other examples *
If you're open to a 30-45min usability testing of the nonprofit website (via Google Meet), please enter your email below. Your feedback will make a real impact on this organization. Thank you!
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