Lodgers Tax Application Events July 1, 2023-June 30, 2024
Application Deadlines:
• April 1, 5pm deadline: Round 1- all events before September 30 required; later events may always apply early
• August 5, 5pm deadline: Round 2- all events between October 1-December 31, 2023 required; later events may always apply early
• December 9, 5pm deadline: Round 3- all events between January 1- March 31, 2024 required; later events may always apply early
• March 3, 5pm deadline: Round 4- all events remaining before June 30, 2024.  Final deadline to apply for events before June 30, 2023.


Call (505) 863-1227 or email mrobinson@gallupnm.gov to speak to Matt for application assistance.
If you realize you would like to change your application or make a correction, email that information to: mrobinson@gallupnm.gov prior to the application deadline. Applications may not be altered after the deadline.
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Eligibility and Criteria
ELIGIBILITY: Any organization that promotes travel and tourism for the benefit of the Gallup area, has an established organization and leadership, can accomplish the proposed project, and can comply with all applicable conditions. The application will be reviewed by the Lodgers’ Tax Committee for recommendation for approval or disapproval by the City Council. Decisions will be returned in writing to the applicant indicating approval or disapproval.

CRITERIA FOR APPROVAL: The following guidelines will be used to evaluate proposals: Tourism Promotion; Innovativeness; Funding History; Marketing Effectiveness; Timeline of Advertising/Marketing Plan; Project Business and Marketing Scope; Past and Projected Results and Project Evaluation. (Funding for food, operations, to the section on eligible expenses). Only one application per event/project. Multiple organizations may not apply for the same event.
Eligible and Ineligible Expenses
Allowed:
Print Ads
Digital Space, digital newsletters, static ads
Social Media
Billboards
Radio
Print guides/magazines- with no advertising or sponsorships sold
Website- only to Gallup specific event, not whole business or other events. One time design, annual fee for domains
Photo and video (required to submit 3 photos and/or 1 video from service)
Advertising design services
Prizes and Awards: May include banners, trophies, saddles, buckles. Must have tourism logo, may include shared sponsorship

Not Allowed:
Resale of any Lodger's Tax funded materials
Sale of sponsorship space on a Lodger's Tax print or digital advertising medium
Back numbers
Tickets, admission badges
Banners- exception: for a sports team prize/award. Not allowed for posting sponsorships, event schedules, or other on-site purposes
tents or other physical structures
Give-aways- t-shirts, hats, cups, small items, sports equipment (balls, frisbees, etc). These items may not be considered awards.
Event Operations (including food)

I have read and reviewed the expenses allowed/not-allowed above. Type your name indicating your signature:    charles arnold *
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