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Industry Research
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1. First, name the industry you are researching. Name as well any larger or smaller industries that your industry is a part of (example: mead > wine > alcoholic beverages). Name as well any alternate names by which your industry is known.
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Use Google, Business Source Complete, or Marketline to answer the following questions:
2. Once you’ve identified your industry or industries, can you tell how big any of these industries are (dollar size, number of establishments, etc.)?
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3. Identify any trends that your industries are experiencing (growth, shrinkage, significant innovation, stiff competition, etc.).
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4. What are some challenges/ threats to any of your industries?
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5. What are some opportunities/positive elements in any of your industries at the moment?
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