Survey for Social Media Consumers

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The purpose of this survey is to understand your interaction and perception about influencer marketing campaigns. By filing out this 5-10 minute survey, you will help us obtain market insights. *This data is anonymous

What is your gender? *

Female

Male

What is your age? *

18 or below

19 - 25

26 - 30

31 - 35

36 - 44

45 and above

What is your education level? *

Less than high school

High school graduate

University degree

Masters degree

PHD

Which category best describes your employment status? *

Employed

Unemployed

Self-employed

Full-Time Student

Which income bracket does your monthly income fall under? *

Less than Ksh 20,000

Ksh 21,000 - Ksh 50,000

Ksh 51,000 - Ksh 100,000

Ksh 101,000 - Ksh 200,000

Ksh 200,000 - Ksh 500,000

Above Ksh 500,000

What products or services that you consume do you share on social media (Facebook, WhatsApp, Instagram stories etc)? *

Fitness

Lifestyle

Food

Travel

Entertainment

Sports

Politics

Events

Real Estate

Wellness

Financial services

Technology

None

Required

How active are you on each of these social media platforms? *

Inactive

Moderately active

Very active

Facebook

Instagram

Twitter

Youtube

Snapchat

Blogs

How likely are you to purchase an item shared by someone within your immediate social network compared mainstream to marketing channels? *

Less likely

More likely

What level of trust do you give the following regarding marketing information of products?

None

Low trust

Moderate trust

High trust

Online influencers

Sponsored ads by brands

Friends within your social network

Clear selection

How much do you agree with the following statements? *

Strongly Disagree

Disagree

I'm not sure

Agree

Strongly Agree

I make purchases based on online recommendations.

I find out about new trends on social media.

I actively seek out online reviews before making a purchasing decision.

If my favourite blogger/online personality recommends a brand, I am more likely to try it.

What are your perceptions of online influencers? *

Strongly Disagree

Disagree

I'm not sure

Agree

Strongly Agree

Peer reviews are more trustworthy than company-controlled reviews.

Influencers have my best interests at heart.

Influencers will not purposefully endorse a brand that will harm me.

If I were to find out that my favorite influencer had been paid for their endorsement, it would not negatively impact my perception of their credibility.

Submit

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