Understanding consumer attitudes towards to a sustainable activewear range
Hi, my name is Virag and i am currently conducting a research for my degree on the Buying and Merchandising course at London College of Fashion.

My final major project aims to build a sportswear capsule collection that utilises sustainable materials with a trend led focus. Therefore this survey aims to understand the consumer attitudes towards to the activewear range and sustainability within sportswear.  

All answers are greatly appreciated by the researcher. These will remain confidential and will be kept for no longer than six months. All answers provided will be analysed by the researcher for educational purposes only. Further on, no personal information are collected within this survey, that would allow to identify participants individually.

The research contains 21 questions and and will take a short time to complete, your help is greatly appreciated.
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I understand the above mentioned disclaimer, and will provide data for the researcher. As long as my information will be kept confidential and I cannot be identified by my answers. *
1. Please choose from the following options what age group do you belong to: *
2. In the past year i have purchased activewear from the following brands *
I have purchased from this brand
I considered to purchase
I did not purchase anything from this brand
Nike
Adidas
Pangaia Gym
Fabletics
Girlfriend Collective
Lululemon
Primark Sportswear
Mango activewear
H&M Sportswear
Sweaty Betty
Gymshark
3. In your own words, what was the main reason behind purchasing from the previously selected brands? *
4. The activewear that I purchased in the past year was used for the following activities:
5. Please choose from the following options, what are the main factors you consider prior purchasing activewear? *
Required
6. When purchasing activewear, did the fabrication of the item influenced the final outcome of your purchase? *
7.  After purchasing activewear, how long do you use or keep the item that you bought?
Clear selection
8. On a one to ten scale how important these product innovations are to you, when considering purchasing activewear? *Please select one in each row* *
1. Not at all important
2. Little importance
3. Neutral or no preference
4. Slight importance
5. Extremely important
Sustainable material innovations (i.e. such as emerging new materials)
Customisable product offering (i.e. tailor made to consumer)
Smart clothing and wearable sensors (i.e. technology that can track heart rate)
Material development and antimicrobial properties (i.e. anti odour-benefits)
Multifunctional pieces (i.e. an item can be worn in different ways)
9. Please choose from the following options, how are you planning to dispose your activewear once it's reaches the end of it's lifecycle: *
Required
10. Are you aware of the environmental complications caused by synthetic materials such as polyester, polyamide and spandex disposed activewear (i.e. micro-plastic pollution, difficulty in recycling, takes over fifty years to fully decompose …) *
11. Are you aware that certain activewear products are produced with chemicals that can affect health? *
12. Did the COVID-19 pandemic changed your attitude towards to your health and the environment? *
13. In your own words, how would you define sustainability? *
14. Would you consider spending more on items that are labelled as sustainable or better for the environment? *
15. When considering purchasing activewear, would you be interested in buying items that are made from biodegradable materials or advertised as plant based? *
16. How much would you be willing to spend on activewear that are labelled sustainable or eco-friendly (i.e. apparel excluding accessories and footwear)? *
17. Please choose from the following options to answer the question: Have you ever purchased from the activewear range at H&M? *
18. If you did, or would consider purchasing what would be the main reason for buying activewear from H&M? *
Required
19. Do you consider H&M a sustainable brand? *
20. Are you aware of the ongoing sustainability commitments of H&M? *
21. This question is about your personal colour preferences when purchasing activewear… *
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