When in-person gatherings are restricted, what are brands to do with their experiential and event marketing plans? How do marketers reach and engage with sports, music and entertainment fans? How can face-to-face experiences be replicated online? The pandemic has forced innovation in the experiential marketing realm. Live streaming has been available for several years, but today brands are making quick pivots to leverage the technology to reach and build audiences.

For the next four weeks, Brand Storytelling will cover the live streaming trends, including:

 Case studies (B2C and B2B)
 Marketing strategies of live online events
 How to build and retain audience
 Choosing the right platform(s)
 Production techniques and costs
 Talent and influencers
 Livestream resources

Let us know how our reporting is addressing your needs. Send us your thoughts on
live streaming and/or any other special reporting you would like delivered.