Brand building for growth
25 March 2023, 11 am – 1pm @ In5 Tech
In this workshop, Nagham Akileh, General Manager at Calibrate, will share what goes into building a brand and use
frameworks to build your own.
- Brand
Identity Model- create your brand identity
- User
interaction with their brand- identifying touchpoints users engage with the
brand throughout their journey
- How to use
your brand for growth and profitability- covering areas like perceived value,
brand marketing and how to measure impact over time.