Online Market Research Pre-Screener Form
2-Part Study:

Part 1: You will be asked to complete a short homework assignment that should take no more than 30 minutes. It will consist of you uploading 5-10 photos of your home and style along with a short caption for each.

Part 2: 90-minute Online Focus group discussion with you via ZOOM

The incentive for both parts will be $200 paid out via digital Visa gift card within 5-7 business days of study completion
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Email *
Name (first and last): *
Age: *
Gender *
Phone Number: *
Which of the following best describes your Ethnicity? *
What is your Highest Level of Education? *
Which of the Following Best Represents your Household Income (parents income included if you live with them still)? *
Which of the following best describes your current relationship status? *
Are you currently…? *
What is your exact job title and/or position within the company?   *
What STATE do you live in? *
What CITY do you live in? *
What COUNTY do you live in?
Now I’d like to ask you more specifically about your views and attitudes about your lifestyle. For each of the following statements, please tell me the extent to which you agree or disagree with the following statements. *
Agree Strongly
Agree Somewhat
Neutral
Disagree Somewhat
Disagree Strongly
A. I consider myself to be creative and aesthetics are very important to me.
B. I consider myself to have a chic, colorful and expressive aesthetic.
C. I like prints and patterns on clothing and in my home.
D. I want the things I buy and the clothes I wear to express my personality.
E. I take pride in my home, because I believe it says something about who I am as a person.
F. When shopping, I look for things that are unique and special
G. I follow lifestyle/home influencers on social media and read lifestyle/home blogs.
H. I enjoy hosting people in my home.
Which, if any,  of the following brands are you aware of? Select all that apply *
Required
Which, if any,  of the following brands have you purchased in the past 6 months? Select all that apply *
Required
Which, if any,  of the following brands have you purchased 7+ months ago? Select all that apply *
Required
Please tell me about the product(s) you have purchased from one of the above brands? Why did you purchase this? What did you purchase it for?  Why do you like this brand?
Who would you say is your #1 style inspiration? This could be clothing designer or home decorator. We're just trying to get an idea of what excites you!
Finally, just for fun…I would like you to use your imagination.  If you suddenly found the courage to do one thing you have always been afraid of doing, what would you want it to be?   *
What would you say are your 5 favorite clothing/accessories/home decor brands? *
Does your desktop/laptop computer or tablet have a working webcam that is either built-in or attached? *
The interview session will be conducted online via the Zoom platform. How comfortable would you be participating in this portion of our project? *
How did you hear about this opportunity? *
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