Video Production Brief
We've developed a convenient brief, in which you can make suggestions and requirements for the video. By filling out the brief you'll analyze the future project and its purpose, and you will be clear about its final form. Qualitatively filled brief saves a lot of time and effort in the future. Please answer the questions fully, in free form, getting a grasp in each question.
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Your Name
Your Contact E-mail
Your website
If we'll see the style of your site, it will be easier to choose the right style for your video.
Main goals of video (marketing objectives)
What do you want to achieve with the video and what reaction do you expect from the audience: the presentation of the product / service, instruction on how to use your product, impulse for making a purchase or calling manager, visiting website, registration form.
Duration:
Clear selection
Links to examples of videos that you enjoy:
Description of the advertised product / brand / service
Short description of the object of advertising, its properties, internals, short characteristics.
Unique Selling Proposition
The main competitive advantages of the product or service?  What is unique about your brand or product? What sets it apart from the competition?
5-10 keywords for your product / brand / service
Competitive companies
Few major competitors in your market, their names, links.
The message we want to convey to the target audience
One short message (it can be a slogan, a motto, a call)
What prevents buying?
Which facts about your product make people refuse to buy it?
The image of the typical customer (target audience of the video)
What really your client wants? What is his sore point? His main fears and frustrations? His greatest desires and dreams?
What should not be mentioned
Weaknesses of the product / services, legal and practical restrictions
Estimated distribution channels
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